Chapter 341 Mobei Press Conference
Chapter 341 Mobei Press Conference
In early November, the World Advertising Competition was grandly held in New York.
The winning advertising company will not only win the Effie Award, which is equivalent to the Oscar in the advertising industry, but also receive advertising commissions from the world's top [-] companies.
During the selection process, more than [-] advertisers from all over the world submitted [-] exquisite works.
There are some classics in there.
Including McDonald's outdoor advertising of vegetable salad, Pingguo's iPod+iTunes unlimited music, Rapala's fishing equipment to attract cats, Levi's men's underwear promotional video, Oreo's solar eclipse billboard, Nike's sports billboard, Rolex's Promotional video, Chevrolet's penny billboard, short film for world smoking cessation...
After half a month of on-site voting and online voting, judges from more than 100 countries finally awarded the champion, runner-up and third runner-up to the same company: TEP Design Consulting Company.
The first work they submitted was the promotional video for 'appo mobile phone'.
Appo is a mobile communication company independently established by Dongfanghong Flag Company - Guangqu Electromechanical Plant. With the help of Xu Shuji's relationship, they have cooperated with American company TEP, German company Iron Sheet Company, German Zeiss, German Siemens, North American Kodak, Italian Dali Semiconductor, Wajima Shinichi Co., Ltd., Wajima RGB Co., Ltd., etc., signed a number of cooperation.
Then introduce XLED screen, iron sheet audio + controller, TEP linear motor, Zeiss optical lens, Kodak imaging technology, Siemens sensor, Italian ARM architecture chip, Xinri heat dissipation material, and put the first appo clamshell on the shelves in October this year cell phone.
该机型采用陶瓷玻璃外壳、3.5英寸屏幕、960x528分辨率,配备512M内存卡、歌尔电子定制耳机,售价998红钞。
Its advertisement shows a girl in white with a sweet smile, listening to appo music while traveling, and recording the good times.
Accompanied by the humming sound of "da la da la da la da", the whole work gives people a feeling of fashion, freshness and high sound quality.
But this work can only be the third runner-up.
Because the runner-up is the KingS car promotional video submitted by TEP Design Consulting Company.
The cars of the Quak Dynasty series, paired with the dynamic music "Crazy Frog", directly gave birth to the "Cars" movie. The former made a lot of money selling cars, and the latter sold at the box office.
Regardless of the advertising creativity or the benefits brought by the advertising, it completely crushed other brands.
However, relative champions.
All the works in this competition are considered entry-level at best.
because……
The winning entry is divided into three shots.
One was Raymond, the chief of defense of North America, driving a Ford bulletproof car on the road. The next moment, a calf guide egg fell from the sky. With the help of six hounds, Raymond was out of danger in just two seconds.
Then the camera freezes on the scene of the six hounds turning their heads and smiling, and the sniper is terrified...
The second shot is on a desolate plateau, a West Asian man wearing an old-fashioned camouflage, running wildly with five hounds, and in the surroundings, countless North American soldiers, either with chugs in their arms, or driving Apache, are on the carpet Manhunt.
Then, under the guidance of the hound, the man from West Asia easily broke through...'I am Harden, and I speak for the hound'.
The third shot is a lonely old lady sitting alone at home, patting the dog's head gently, communicating something, the hound occasionally nods, occasionally smiles, just like a wife, the next moment, the old lady has a heart attack, the hound Turned over and got up, poured water and took medicine, rescued the old lady very skillfully, and one person and one dog returned to their original positions again.
Then the camera freezes on... 'This is not just a dog'.
According to statistics, more than 3 people participated in the on-site voting, the champion got 2.7 votes, 16 billion netizens participated in the online voting, the champion won 14 billion, 50 judges participated in the placard, and the champion got full marks.
As for people voting for the hound promo, it's not clear if the ad is really good, or animal love is at work, or it's just an attempt to make someone a dog dealer.
But it is certain that hounds are popular again, and the signs of pet shops have spread all over the world.
Mobei.
During the press conference.
The reporters successfully disrupted the thinking of the dog dealers through various questions, and then brought the topic back to the point, hoping to get some explosive news or outrageous remarks in order to attract traffic.
"Director Xu, the Citizen's Hospital recently put forward the 'Illness Intervention Theory', saying that human beings originated from 'replicants', or in other words, should be 'embryos left over from the previous generation of humans'. There are aliens on the planet?"
"What are aliens?"
Xu Fei released a set of data, "In the past few decades, we have passed the incomprehensible aircraft as UFO and passed it around. Now UFO has become the endorsement of aliens. Then, I can tell you , there are hundreds of species of creatures that scientists can’t explain.”
"For example, on the east coast of Canada, there is a giant creature with a size of more than 900 million square meters, do you believe it?"
"It's unbelievable, but it does exist. This is a kind of fungus. The roots are as developed as a network. If we use microwave equipment to detect it, we can still find some of its thoughts, but does it belong to alien life?"
"Definitely not, because its DNA composition is not much different from the parent star species, and it is an out-and-out parent star life form."
"On the contrary, the DNA and RNA of the octopus and squid that we are familiar with are very different from those of our parent star species. On the contrary, they are more like alien species. In particular, the English Journal of Science has recently put forward a similar view, saying that they are frozen. Sealed in a meteorite, arrived at the mother star unintentionally, and then multiplied and appeared now."
"Understand?"
"The so-called aliens may have arrived at their home planet a long, long time ago, but they have become another species due to factors such as environment, fertility, and survival."
"For this reason, the German North Bioengineering and Genetic Science Laboratory resurrected dinosaurs, but the DNA sequence of Tyrannosaurus rex is a bit disordered, resulting in a green skin, and the RNA transmission of Giraffe is a bit wrong, causing it to think that it is aquatic. "
"Then we infer from this, maybe the sun weakened, and humans immigrated from Mars, or maybe the sun strengthened, and humans immigrated from Mercury. It's just that tens of millions of years have passed, and the environment of the parent star has changed our DNA and RNA, causing us to change. became what it is now.”
"Therefore, Debei does not recognize any aliens, but only recognizes 'a structure of life that is different from human beings'. If there is a kind of alien life that comes to the parent planet, according to the law of the forest, 99% of the situation we face is a disaster. A battle of life and death."
"That's why Debei highly suspects that the sun's activity is extremely unstable."
Xu Fei took out the doomsday materials he had prepared, "At the beginning of this year, while investing in the large-scale particle collider project, Debei also built a spherical radio telescope in Daze. It covers an area of 500 acres and is currently the largest and largest in the parent star. Most sensitive telescope."
"According to observations, the sun has erupted 116 large flares in the past two years, 81 of which were accompanied by coronal mass ejections, causing many solar proton events to occur on the parent star, causing a large number of orbiting satellites to fail, damage, and deviate from long-range orbits. At the same time, they passed through the Antarctic ozone layer Vulnerabilities spread to the surface, triggering polar cap absorption events, disrupting and disrupting surface communication equipment."
"The solar proton is also a radiation wave, and the high-energy particle flow it produces is as deadly radioactive as the radiation emitted by ground radioactive materials. Therefore, the number of cancer patients has increased rapidly in the past two years."
"If it continues, human beings will not become extinct due to cancer, because during this period, high-energy particles have exported an incalculable amount of energy to the parent star. The environment we live in has rapidly heated up, just like a plastic greenhouse, producing a 'greenhouse effect' , leading to the melting of polar glaciers and rising sea levels..."
"I believe that everyone present here should have seen the 'The Day After Tomorrow' movie co-produced by TinSheet and 20th Century Fox. Yes, the problem our home planet is facing now is the flood caused by high temperature, and then the ice formation caused by ultra-low temperature. "
"But when all this is over, the disaster facing mankind will really begin."
"For example, after freezing, the mother star's crust is wrapped in severe cold, and the magnetic force attenuates; after the sun erupts with flares, the energy attenuates; the two interact, the mother star's rotation speed slows down, and the revolution distance is lengthened, and the moon will be affected by the sun during its revolution. When this fluctuation is no longer stable, or in other words, the gravitational decay, coupled with the gravitational decay of the parent star, when it is between the parent star and the sun, the moon will 'fall'."
The reporters at the scene were very confused.
Asking you about aliens, you are talking about the cataclysm of the mother planet.
This topic is indeed hot, but how can it be published in a mainstream newspaper if it is not necessarily read by third-rate newspapers?
Moreover, North America is affected by refugees and drug lords, and the society is not stable. Once the rumor of the end of the world spreads, I am afraid that there will be gun battles in every street immediately.
After Xu Fei finished talking, he was not worried about other countries robbing him of resources, because no one believed him!
In the past two years, he has said everything that should be said, and what should be made into a movie has also been made into a movie.
Originally, some people believed in the Mayan prophecy, but now they are all discussing whether "Moonfall", which will be released on New Year's Day, is better, or whether "Ba Jiong", "Mo Ji" is better, or "Cars 2" is better.
Xu Fei coughed, "Is there any problem? If not, the press conference is over and let's start."
"Director Xu!"
Suddenly, a reporter from the East raised his hand and said, "Director Xu, the domestic literature circle has launched a campaign against you, saying that the youth league education you lead will soon poison a generation, such as how to read English without learning English. Literature, such as the theory that school is useless, how do you explain this?"
"Isn't this splashing dirty water? Who criticized it? Send it over tomorrow, and I'll have a good chat with him in the Mobei laboratory."
"Director Xu, the reporters are all here."
"Oh, so I never said anything about the futility of school, or the futility of studying Inglese, and I suspect they've misinterpreted me."
Xu Fei drew a vertical line on the small blackboard and wrote on the left side: "The purpose of the education of the Youth League is to cultivate reserve talents for the Daze Industrial Complex. We don't need to learn from Inglese, because the Daze Industrial Complex The techniques are all recorded in Chinese.”
"Besides, with the fourth and sixth grades of Inglese, do you really think you can understand overseas research papers? Impossible, a doctor who has studied medicine for a long time, even if he is proficient in Inglese, he also learns medical terms. You put him in mechanical engineering, he can read the Inglese terms of mechanical engineering, and I'll give him $1 million."
"The reason is that simple. Therefore, Ingrace is useless to the vast majority of people. Once the job after graduation does not involve Ingrace, it only takes three to five years. For eight years, even Ingrace, who practiced hard all night for the college entrance examination, forgot everything."
"The so-called school is useless... At the very beginning, the Daze Industrial Complex recruited a large number of outstanding graduates from the outside world, including numerical control, computer, medicine, optics, materials, etc. The things they mastered in school are related to their positions. The technology required is a completely different matter.”
"It's not that they are theoretical, but... the university teaches you ink printing, including how to adjust the ink, how to engrave the template, how to lay the paper, and even how to repair it. When you enter the school, you are guaranteed to graduate. Get a good job."
"However, this year, the laser printer industry is ushering in an explosive period. Even the township supply and marketing cooperatives have relevant equipment. No matter how well they have learned ink printing and how well they have mastered it, which company do you think will recruit such graduates?"
"What's even more outrageous is that a technical secondary school student who has been in Internet cafes for a long time has witnessed the operation of laser printers every day, but he can use them, while graduates majoring in ink printing can't use them."
"These words may not be believed when they are said."
"But if you think about the popular BP machines and mobile phones in the past few years, it's all the same."
"In other words, after industrial upgrading, the speed of development of various industries has increased by a large margin. Not only the teaching materials of Eastern University are facing innovation, but even the teaching materials of Massachusetts Institute of Technology are facing reorganization."
“Such as the impact of Graphite X on various industries.”
"For example, the photoelectric effect redefined medicine."
"Such as new bioengineering and genetic science."
"Then, instead of exclusively 'going to school', it is better to practice 'teaching and learning' of the Osawa Industrial Complex."
"I also firmly believe that the TEP university model will be the mainstream of the future world."
"Therefore, the youth group education is the primary stage of TEP University. The students in it have their own life direction from the age of 6 until they retire."
"Maybe someone will say, what if you change your mind midway?"
"It's like 123456789. We start from birth, and through continuous efforts, the vast majority of people reach 3, a small number of people reach 6, and only a few people reach 9."
"What I have done is to let the members of the Youth Corps Education cause all reach 5, or even reach 7."
"If he changes his mind midway and his foundation is unstable, he may drop to 3."
"But this is an example. No matter how bad he is, he is at an average level in the outside world. There is no way he can't find a job."
"Besides, in a group, there are bad and excellent ones, so that those top-notch ones can be set off."
"To sum up the above, there is also the 'learning from Ingles and the teaching model from the outside world', which is really useless to the Daze Industrial Complex, because even if you are a doctor and come to my factory, you still have to learn from When you start screwing, apart from mastering some iterative theories, what is the difference between you and technical secondary school graduates?"
"On the contrary, because of mastering the theory of iteration, subconsciously always think that the technology of Daze Industrial Complex is wrong, and there are contradictions in my mind, and the speed of absorbing new technology may not be as fast as that of the Chinese who don't understand anything but are willing to listen carefully. Postgraduate."
"Of course, I am not belittling all PhDs. In some fields that have not changed, the gold content of PhDs is still quite high."
After Xu Fei finished speaking, through the big screen, he listed the industries that are about to be eliminated and the industries that are about to emerge, and marked the majors in those fields, which will be more popular in the future.
Needless to say, computers are still hot.
But this computer is by no means programming or studying logic circuits, but analog circuits and semiconductors.
"Believe me, in three to five years, you will find that the talents in the simulation industry will become senior blue-collar workers, and they will also be the first main force for human beings to go into space."
In the sonorous and powerful speech, the Mobei press conference ended.
Xu Fei walked out of the venue, and the person in charge of Mobei Headquarters hurried to his side.
"Grand Duke, according to reliable information, North America has decided to secretly sanction Germany in various fields, and has formulated a NATO system to contain the Iron Sheet Company."
"Has the German North Army finished talking with Raymond?"
"Negotiations are continuing."
"Sanctions were expected, but it is impossible for North America to get it out, because they need graphite X, phosphor bronze, tin bronze, carbon bronze, etc., including high-purity helium, 15 Tiberium-class Destroyer..."
Thinking of this, Xu Fei suddenly remembered that Uncle Sun called a few days ago.
Didn't say anything, just asked what level Debei's technology has reached.
Or rather.
North America awakened the world with the Iraq Krypton campaign.
Debei used the battle of Aynak to stun the whole world.
Now one's own camp is in a panic.
Xu Fei called out the mini-map, "The Second German Fleet is stationed in the Red Sea, so it doesn't need so many warships. I remember that two Tiberium-class destroyers accidentally hit a rock?"
"Have it?"
"there must be."
The person in charge of the German North Iron Crusade looked at his convincing appearance, and was slightly taken aback, "Yes, Grand Duke, there are indeed, and there are three ships."
"Go to the east and ask to see if there is any intention to buy it. The boilers and everything are broken. These three ships are just a pile of scrap iron. Why don't you come back with a batch of steel."
"Good lord."
After the person in charge finished speaking, he turned around and prepared to leave, "By the way, Grand Duke, are you planning to return to the East?"
"No, I'm going to Washington, D.C., to see what industry North America intends to sanction in Germany."
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