Luxury Goods: From Handicraft Workshops To Domination Of The World

Chapter 114 At The Xiwei Tea Party, Yunjin Represents The Country And Goes To Yinghai Country!



Chapter 114 At The Xiwei Tea Party, Yunjin Represents The Country And Goes To Yinghai Country!

Zhuanghua, weaving gold, library satin, library cotton.

These are the four subcategories of brocade.

Among them, makeup flowers are the most complicated, using the method of breaking the weft, colorful and gorgeous flowers, and the dragon robes of ancient emperors also have the most makeup flowers.

The first batch of fiery powder brocade is makeup flower craft!

Click, click, click...

At the end of the loom, 100,000 needles move back and forth, weaving silk and gold threads together to form an extremely luxurious fabric.

At a glance, it looks like a burning pink cloud, which makes people's hearts melt.

In that mass of fiery powder.

Glittering like stars, dots of gradient golden light are sewn three-color gold threads, twinkling and twinkling, as bright as stars, dazzling!

God...

Seeing this kind of sparkling fiery powder, the ladies present had sweet faces and lost their hearts.

The men also showed their aunt smiles.

"This...is this?"

Yao Liping rushed forward with a stride, holding the brocade in her hands, her bright black eyes trembled, and her eye sockets were a little red.

She is so excited.

Three generations of ancestors, half of her life, her life was spent on Yunjin, and she became the famous "Yunjin Queen" in the north and south

But she had never seen this kind of brocade.

Fire powder is like a dream.

The gold thread is like a little bit of starlight, which casts a layer of luxury on the pink color, making it look more classy.

The material is also very light and thin, as thin as a layer of cicada wings.

That's easy.

It is her ideal, the ultimate silk fabric!

"beautiful..."

"Like a ball of flamingo feathers..."

"So lovely!"

"This is the first time I've seen this kind of pink silk, how tender and beautiful is it?"

"Fiery powder, so warm!"

"The color saturation is low, it's not as age-defying as tender powder, and it's not as low-key as dirty powder. It's really beautiful!"

"Haha, with such a color, I'm afraid she looks like a fairy in clothes!"

"It's too thin, so I just pour it in summer.

Everyone is chattering.

One counts as one, and they were all shocked by this kind of Liao Zhen.

Fire powder cloud brocade.

At least in terms of quality, it has been recognized by everyone and has been a great success.

Cloth is produced.

But this is only the first step. For the luxury industry, marketing and promotion is the most important thing.

How to let consumers accept, how to start popularity.

We have to plan step by step.

"Mr. Gu, Mr. Liu, from my experience, the Flaming Fen Yunjin was even more successful than we imagined.

"Fire powder, unique, like a dream!"

"The texture is very soft, as thin as the wings of a cicada, like a layer of gauze, icy and cool, smooth and greasy, and has the unique drape and luster of silk.

"As a lady's personal clothing, it is very suitable."

"I think, no matter the color, material or texture, fire pink brocade is the ultimate fabric for women.

Yao Liping was the first to speak.

The ultimate fabric for women, this evaluation comes from the mouth of the Queen of Brocade, it can be said that it is not low!

It makes sense to think about it.

Cloud brocade itself is the most high-end silk. The texture is fine, it is a little thicker and a little harder, but after being ultra-thin, it is almost perfect.

"The smell of wine is also afraid of deep alleys, about the marketing and promotion of ultra-thin brocade."

"What do you think?"

Gu Bai glanced around Zhou Dao.

A fabric.

Whether it can achieve market success, many times, does not depend on quality, but on marketing.

The typical one is Yinghai Xizhen Weaving, whose quality is far inferior to that of Yunjin, but it has been flaunting the "artisan spirit" for more than 300 years, and finally gained a reputation.

Now let's talk about Nishijin weaving.

People often think of high-end fabrics, the royal fabrics of LV, Dior, and Du Gabbana.

Few thought of it.

Nishijin weaving is just a copycat version of brocade.

This is the power of marketing.

"Why don't you make a commercial, Mr. Gu, write another song, let's make another one?" Zhang Tianmou was the first to say.

Two commercials in a row, "Nailing Yourself" and "Confession of Perfume", gave him a taste of the sweetness.

"Here, take it easy for now."

Gu Bai smiled.

Blind music marketing, the audience will be tired.

"Advertising on the scarf!"

"Invite KOLs in the fabric industry to come to the factory, experience this fabric on the spot, and write a batch of soft articles."

"Launch a rocket to send this fabric into space..."

"On the high-speed rail, paint the fabric ad..."

Everyone spoke up.

Most of them are nothing new.

Except for one.

Sending cloth into space is a good idea. In the previous life, Tesla sent a model 3 into space, maximizing the global network.

"Mr. Gu, I have an idea."

Yao Liping said suddenly.

"Say."

Gu Bai nodded slightly.

"That's how it is. I suggest that we take part in the Hosoo Tea Party held by the Hosoo family, the giant of Nishijin weaving in Yinghai, with the ultra-thin brocade."

"At that time, luxury brands around the world will send people to participate and order Nishijin weaving fabrics."

"This is an excellent opportunity for ultra-thin brocade to debut."

Yao Liping explained.

"Hoseo Tea Party?"

Gu Bai's eyes light up slightly.

The Xio Tea Party has a great influence in the circle of high-end fabrics, so it is a suitable stage.

This tea party is also a stage for cultural exchanges between the two countries. The national treasure fabrics of the two countries, brocade and Nishijin weaving, will appear on the same stage, which is full of gimmicks.

But the problem is that this tea party did not invite Jianjia Group...

"Eligibility question."

"Mr. Gu, leave it to me, I have stayed in the research institute for so many years, and every year I personally lead the team to participate in the Hosio tea party.

"I am also very familiar with the leaders above. It only takes a few phone calls to bring the ultra-thin brocade to the Xiwei tea party!"

Yao Liping said confidently.

This time.

Gu Bai also understood that Yao Liping is really a treasure, with deep official contacts, who can easily borrow the power of the official.

For example, Jian Jia couldn't get into the Xio Tea Party.

But Yao Liping can get through the relationship with the leader and get an invitation letter for the Xiwei tea party with just a greeting.

Jian Jia really found a treasure!

soon.

Jinling Yunjin Research Institute, official V, released a piece of information.

A representative team will be sent to Yinghai to participate in the "Hoseo Tea Party". The national treasure materials of the two countries, brocade and Nishijin weaving, will be displayed on the same stage.

"Damn it, Yunjin has gone abroad!"

"Yunjin is invincible!"

"Nishijin weaving is just a counterfeit thing."

"Haha, the people of Yinghai who live a good life, take a look, what is the heritage of a five thousand year old country!"

"Yunjin, 8800 meters, how can Xiaoxiao Nishijinzhi be compared!"

"My Dragon Country Yunjin is invincible in the world!"

"Brother Moe, don't be too happy, Nishijinori, but it's very popular.

. Yunjin is beautiful, but the key point is that no one buys it. Nishijinori, as far as I know, it is still very popular for sale abroad. "

“Nishijin weaving mainly cheap...”

"Many big brands, like LVMH and Dior, like to use Nishijin weave.

"I, Yunjin, just disdain to be an ordinary luxury."

"Is, don't deceive yourself, aside from quality, from a commercial point of view, Nishijin Textile is indeed relatively successful.

The noise on the Internet is very hot.

Hosao Tea Party over the years.

Yunjin can set off a wave of enthusiasm in the country, but it is limited to this.

Poor people can't afford it.

The rich also recognize foreign brands.

Coupled with the lack of domestic luxury goods industry and the absence of local luxury brands for marketing, this top-notch silk has been acclaimed but not popular, and it is difficult to sell it.

It was also noticed.

In today's representative team roster, Yao Liping, Empress of Yunjin, is no longer the team leader, but an ordinary player.

current words.

The news of Yao Liping's alliance with Jian Jia has not yet been officially announced, and the outside world still believes that this Empress Yunjin is still working in the research institute.

two days later.

Xiaohang Airport, Gu Bai and Aunt Liu personally saw Yao Liping off.

"Sister Yao."

"This time, whether our ultra-thin brocade can make a name for itself or not depends entirely on you."

While Gu Bai was speaking.

A large suitcase was pushed over, and there were several brocade brocades in it, including the flagship fiery pink brocade, and the basic black, white, and gray ultra-thin brocade. (okay ok)

"Mr. Gu, Sister Liu, please rest assured."

"Yunjin is a national treasure fabric, I will definitely make it famous in Yinghai, go to the world, and become a famous brand of our Dragon Kingdom!"

Yao Liping wore a professional suit, with gold-rimmed eyes, and said with confidence.

Hosao Tea Party.

She has participated many times before and after, and undoubtedly this time, she is the most confident.

In previous times.

The Hosoo family will always introduce new colors and new crafts of Nishijin weaving, which is dazzling and overwhelming.

On the other hand, brocade in China has not advanced but retreated, and has been cornered by luxury goods such as LV and Dior.

But this time.

Jianjia's ultra-thin brocade, fiery pink color scheme, and three-color gold craftsmanship... It can be said that the ancient brocade once again radiates a sense of modern fashion.

She is also looking forward to what kind of expressions those hypocritical Yinghai people will have when the ultra-thin fiery pink brocade appears at the Xiwei tea party.

What an earthquake will be caused by the global high-end fabric industry!

Chatted for a while.

It's time to board the plane.

"Mr. Gu, Sister Liu, goodbye, wait for my good news!"

"Goodbye... West"

"goodbye"

Say goodbye to each other.

Pushing the suitcase, Yao Liping boarded the international flight to Yinghai Edo City. .


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