sbdcsierra Chapter 502 Ready To Go
Chapter 502 Ready To Go
After hanging up the phone, Lu Yi returned to the Virtual Idol Development Department with a smile on his face.
Seeing Lu Yi's happy look, everyone was very curious. They didn't know what good news Lu Yi had received, and he became so happy after a phone call.
"Director Lu, is there such a big happy event that makes you so happy just by answering the phone?" someone asked.
Lu Yi asked: "Is it so obvious?"
Everyone nodded in unison and said, "I just need to write the words 'I am very happy' on their faces." ’
"Yeah~"
Lu Yi rubbed his face and said with a smile: "It is indeed a great event. After more than two years of tug-of-war, our data center in North America can be launched and we have obtained the access qualification.
Everyone was very happy when they heard this.
They have also heard about data centers being stuck in North America.
after all.
Future Group has invested a lot in cloud computing, which is the focus of its future development strategy.
In the early days, the cloud computing market was dominated by North America and Europe, especially North America, which is definitely the largest market in the world.
If we can't get this piece of meat, then in the field of cloud computing, the group will definitely fall behind other competitors in the future.
Although they are employees of Blue Star Electronics, it does not prevent them from caring about the future group's affairs.
At least, they understand.
"Today can be said to be a double happiness."
"The virtual idol project took half a year, with a budget of 1 billion gold, and the cumulative expenditure has exceeded 800 million gold. The three most important parts have been completed, and the next step is to prepare for the final launch."
have to say.
In half a year, 800 million meters of gold were directly burned, equivalent to 5.6 billion yuan.
If this speed of burning money were revealed, it would definitely scare someone to death.
Even when Future Group started, it had never burned so much money.
Although it costs a lot of money, it is worth it.
At present, the three relevant major sections have been completed.
First, the relevant film and television promotions have been completed, and the film is called "Luo Tianyi's World of Flowers".
This is a 30-minute short film, the purpose is to promote the virtual singer Luo Tianyi.
In order to produce this short film, a full 350 million yuan was spent. The cost can be said to be quite exaggerated, enough to make a Hollywood blockbuster.
There is nothing we can do about this.
The new element of virtual idols does not have any audience base. Even though the island country launched the virtual idol singer Hatsune Miku last year, which caused quite a craze in the island country, its impact is still very limited in this era.
so.
You have to spend some money on publicity and distribution.
If you are not willing to spend money to make the promotional video more attractive, how can the audience buy it?
In addition to film and television promotions, the second section is that the official version of the sound production software "Sound Wizard" has been confirmed for release.
In order to produce "The Wizard of Sound", a lot of money was also burned.
The third section is the music rhythm game "Luo Tianyi's Musician", which has also been completed and is in preparation for release.
These three sections form the core of the virtual idol plan.
Although the promotional film "Luo Tianyi's World of Flowers" cost 350 million yuan, everyone was very satisfied when it was screened internally and won the recognition of the project team members.
Most importantly, it was recognized by Lu Yi.
The sound production software "Sound Wizard" collects human voice samples and then creates a singing database. At the same time, third parties can also develop and users can generate content.
As for the music game "Luo Tianyi's Musician", this music rhythm game is very rich in content. You can obtain props and components to dress up Luo Tianyi.
for example:
In the music rhythm mode, players can press the corresponding buttons according to the rhythm on the screen. If the input time is correct, they can hear Luo Tianyi's song played smoothly. If the input time is correct, Luo Tianyi's singing will be interrupted.
When special conditions are met, such as when the input timing reaches 'perfect', a close-up of Luo Tianyi's expressions and movements will appear, enough to immerse players in the atmosphere of impromptu singing.
Not only that.
There is also a dress-up mode. New clothing styles can be unlocked through special conditions. After changing the clothing, it will be reflected in each mode.
With the blessing of three major sectors, Lu Yi believes that the launch of Luo Tianyi will definitely be more popular than Hatsune Miku and set off a craze for virtual idols.
The next step is to officially launch Luo Tianyi's press conference.
Regarding the location of the press conference, Lu Yi did not choose to be in China, but chose the island country of Akihabara.
The reason why the conference was held in Akihabara is because Akihabara is known as the cultural capital of the island country ACGN.
The so-called ACGN refers to the combined abbreviation of Animation (animation), Comic (comic), Game (game), and novel).
Holding the press conference in Akihabara can take advantage of the location, people and people.
At present, there is no foundation in this area in China. Lu Yi does not release in China because he does not want to be ignored at the press conference, so he will go to the island country honestly.
after all.
The ACGN cultural industry of the island country leads the world and already has a certain audience.
The time has come, Friday, April 18th.
Future Group CEO Office.
Lan Lan came to Lu Yi's office with a piece of material and asked: "The company's financial report for the first quarter of 2008 has been audited."
With that said, she handed over the materials in her hand.
Lu Yi took it and started looking through it.
Lan Lan said: "As of the first quarter of March 31, 2008, the group's total global revenue was 2.631 billion meters, a year-on-year decrease of 55.7% and a month-on-month decrease of 14.5%. The net profit was a negative 1.667 billion meters. Gold fell by 292.2% year-on-year and 6.1% month-on-month."
"...Among them, the total advertising revenue was 1.026 billion yuan, accounting for 39%. Compared with 54% in the same period last year, it fell by 15%."
Future Group's total revenue mainly comes from two aspects, one is advertising and the other is games.
These two segments account for more than 90% of the group's total revenue.
Among them, advertising revenue accounts for the majority, reaching about 60%.
It can be seen from the financial report for the first quarter of this year that with the full spread of the financial crisis, the decline in advertising revenue is quite obvious.
There's nothing we can do about it.
In the current environment, most companies are basically increasing revenue and cutting expenditures, trying their best to reduce expenses and cope with this financial crisis.
Regarding the current situation, you will not panic if you have food in hand.
If you don't have food, you could borrow money before, but now it's very difficult to borrow money.
Because major banks incurred huge losses during this financial crisis, they were unable to protect themselves, let alone lend money to others.
Like UBS, which suffered heavy losses in this storm (Zhao Nohao.
On April 3, UBS announced that due to the write-off of 19 billion meters of subprime mortgage positions in the first quarter of this year, it expected a loss of nearly 12.1 billion meters of gold in the first quarter.
So far, in the past nine months, UBS has written off 40 billion yuan in subprime mortgage losses, becoming the largest loser in the banking industry so far in this crisis.
at the same time.
Another European banking giant, Deutsche Bank, also said that in the first quarter of this year, the bank will write off 4 billion meters of gold due to subprime loans, which exceeds the loss of 3.5 billion meters of gold announced by the bank in the fourth quarter of last year. This is also the first time that Deutsche Bank has confirmed subprime loans. Loan losses.
On April 8, the International Monetary Fund (IMF) stated that global subprime mortgage losses exceeded 1 trillion yuan.
Even Goldman Sachs announced layoffs again.
visible.
Nowadays, major companies are really out of food, and many of them are even waiting for the government to come forward to rescue them.
Nowadays, companies have little money, let alone money for advertising.
Under such circumstances, it is normal for Future Group to see a sharp decline in advertising revenue.