Rebirth: Dominate The World, Starting From The School Network

Chapter 489 Three Monetization Forms Of Online Live Broadcasting

“I wonder if you have noticed a live streaming company called Justin.tv.

Lu Yi glanced at everyone present and asked.

After hearing Lu Yi's question, everyone present was confused.

Obviously.

They have never heard of Justin.tv live streaming company.

Too.

Although Justin Kan's live broadcast has caused a huge craze on the Internet, it has only attracted attention abroad, and there is basically no relevant news in China.

after all.

Domestic netizens cannot watch Justin Kan’s live broadcast.

Of course.

Not everyone knows it.

As the chief technology officer of the group, Yu Jun is relatively keen in this area.

Just listen to him say: "The Justin.tv live broadcast company that Director Lu mentioned was established in San Francisco, North America in March this year? The founder is Justin Kan. It is said that Justin Kan carries a camera with him to record his work, meals, sleep, and dates. , even the scene of going to the bathroom was filmed, and then broadcast through live broadcast, which attracted a lot of attention on the Internet."

Yu Jun saw the relevant news more than half a year ago.

When he saw the news, he thought it was quite novel.

Because he didn't expect that someone would take pictures of daily life things like eating, sleeping, and dating and post them online, which would actually attract the emperor's attention.

therefore.

He is still very impressed by Justin.tv.

Although I was very impressed at the time, Wei Jun was not optimistic about Justin.tv, so he didn't pay too much attention to it.

Unexpectedly, Lu Yi actually brought it up at the meeting today, which suddenly opened up his memory.

"That's right."

Lu Yi nodded and said: "Justin.tv is a platform for personal online music and video broadcasting through the Internet, as well as real-time chat. I define it as a live broadcast.

live streaming?!

When everyone heard this concept, they were stunned for a moment, and then couldn't help but nod.

According to Yu Jun's introduction just now, it is very appropriate to define Justin Kan's behavior as a live broadcast.

Could it be that the second project Lu Yi mentioned is related to this?

Lu Yi continued: "Online live broadcasts can be roughly divided into two categories. One is to provide viewing of TV signals online, such as live broadcasts of various sports competitions and cultural activities. The principle of this type of live broadcast is to collect and convert TV (analog) signals. The digital signal is input into the computer and uploaded to the website in real time for people to watch, which is equivalent to 'Internet TV'; the other type is to set up independent signal collection equipment (audio + video) on site and import it into the broadcasting end (directing equipment or platform), and then through The network uploads it to the server and publishes it to the website for people to watch."

"Obviously, Justin Kan's live video is the second type of online live broadcast."

"Obviously you have some guesses in your mind. Yes, the second new project we will launch in the first half of this year is related to online live broadcast. To be precise, it is the second type of online live broadcast."

No one was surprised by Lu Yi's words.

Obviously, they had indeed guessed it.

Otherwise, Lu Yi directly asked everyone without any reason whether they knew what the Justin.tv live broadcast company did?

It is obviously paving the way to popularize the concept of online live broadcast.

"Director Lu, is there any development prospect for this... webcast?" Yu Jun frowned and said, "As early as half a year ago, I had noticed Justin.tv on the Internet because of its content format. I was deeply impressed, but at the time I didn’t see any development prospects in this area, so I didn’t pay attention.”

Everyone else also looked at Lu Yi.

indeed.

When developing a new business, we must consider the development prospects of this business and whether it can be realized.

If there is no way to monetize it, then even if the business is novel, it is just a novelty.

Lu Yi glanced at the crowd and said with a smile: "The application prospects of online live broadcasting are very broad. I can tell everyone about the development prospects. This will definitely become the mainstream in the future.

"At this stage, everyone feels that the development prospects of online live broadcasting are very small, because the mobile Internet era has not yet exploded. Once the mobile Internet era explodes, then online live broadcasting will become a trillion-level market."

"Everyone can imagine that after a long day of work, you are very tired. On your way home, you take out your mobile phone, watch live broadcasts, watch the performances of anchors, etc., can you relieve the fatigue of the day?"

Lu Yi's words made everyone think.

indeed.

If we enter the mobile Internet era and everyone has a smartphone, they can watch live broadcasts anytime and anywhere. This market is indeed huge and can be called a red ocean.

…Please give me flowers…

but.

How to realize it?

If there is no way to monetize the traffic, it will not work.

Future Group has a great business at home, how long can it burn money?

"Director Lu, how do you monetize online live broadcasts? After all, if the anchor can't make money on our platform, then why would he come to live broadcast? And the company can't just keep burning money to subsidize it for traffic, right? Even if the company is at home The business is huge, so it’s impossible to keep burning money into a bottomless pit,” said a senior executive.

Lu Yi said: "The problem of monetizing online live broadcasts is easy to solve. Let me first talk about three monetization methods, namely advertising, knowledge explanation, and life sharing."

"Advertising is the most common way to monetize live broadcasts. During the live broadcast, the anchor recommends products through oral broadcasts, and adds product links in the live broadcast room to facilitate users to purchase."

"This method is similar to the currently popular TV shopping programs. The key is that the content must be attractive. The key thing to do is to attract the attention of the live broadcast audience through product display, product experience or preferential benefits, and make them respond accordingly. purchase conversion behavior.”

"Knowledge explanation is to share practical knowledge through live broadcast. Common ones include game explanation or cooking teaching. The monetization conversion of this kind of live broadcast is considered a soft implant compared to the advertising delivery method."

"For example, game guides usually sell some game peripherals, such as mice, keyboards, controllers, etc."

"Another example is cooking teaching. You can sell cooking materials, or kitchen peripherals such as pots and pans."

“These conversions require the audience to have strong trust in the anchor, so in account operation, it is necessary to maintain strong stickiness with fans.

"Life sharing is a talent show such as singing and dancing. You can please users through the content area, so as to obtain rewards from users. The platform will convert the rewards into bonuses according to a certain proportion and reward them to the anchors."

"In this category, anchors can be divided into contracted anchors and unsigned anchors, and the proportions of reward sharing they can get from the platform are different. Unsigned anchors can get 30% of the reward share, while contracted anchors can get 30% of the reward share from the platform. You can get up to 70%.”

“For example, if a user tips an anchor 100 yuan, the unsigned anchor will get 30 yuan, while the signed anchor will get 70 yuan, and the platform will take the rest.

"This is also the largest source of monetization for the platform."