Chapter 485 Using A Mechanical Keyboard = I Am An E-Sports Expert
Chapter 485 Using A Mechanical Keyboard = I Am An E-Sports Expert
Liu Wei thought Lu Yi didn't know what kind of company Cherry was.
So he explained: "Director Lu, this Cherry is a keyboard manufacturer in Hans Country, specializing in making mechanical keyboards.
Lu Yi nodded and said: "I know. However, the current keyboard market should be dominated by membrane keyboards."
"In 2005, mechanical keyboards completely lost the keyboard market, and membrane keyboards fully occupied the market. Although Cherry still retained the production line and did not cut off all of it, it also greatly reduced the CherryMX production line."
"This company that specializes in mechanical keyboards shouldn't have high profits, right? Why is it so generous? Can it get so much sponsorship money?"
6 million meters of gold, which is 1 million meters more than Zhuxing Group.
Sanxing Group is really not short of money at all, okay?
Although 6 million meters of gold is no different from 600 yuan in the eyes of Lu "San Wu Qi" Yi.
But for a keyboard manufacturer with little profit, this is definitely a huge amount. As a sponsorship fee, it is a bit exaggerated, and it may even be the last straw that breaks Cherry's back.
Liu Wei said: "What Director Lu said is true. The current keyboard market is indeed dominated by membrane keyboards. Cherry's performance in the past few years was indeed poor, but in 2006, there were some turning points."
"oh?"
Lu Yi raised his eyebrows, showing some interest, and said, "Please tell me more specifically."
“Last year, SteelSeries purchased CHERRYMX switches, made a 6G keyboard, and introduced it to the gaming market, which was highly praised by CS players who were in full swing at the time.
“Led by CS players, Cherry was introduced to the country.
"However, because the price is too high, sales in China are currently very small."
Liu Wei told some of the things he knew.
He was actually able to negotiate this sponsorship with Cherry, which was related to e-sports.
He himself is also a master of playing CS. Although he is not at the professional level, he is still a senior player.
Last year, overseas CS players went crazy for Amway mechanical keyboards. He also bought one through channels. After using it, the feel was indeed extraordinary.
After becoming the head of the Top Gamer Division, he became acutely aware of the potential of mechanical keyboards in the gaming market, especially in e-sports.
For professional eSports players, keyboard sensitivity is crucial.
For example, when playing CS or CF, one keyboard is sensitive and the other is insensitive. Once the two sides encounter each other, the player with the sensitive keyboard will definitely have the upper hand.
Two players fired their guns at the same time. As a result, the player with a sensitive keyboard had a corresponding reaction before the keyboard was fully pressed.
Players with insensitive keyboards will wait a long time for a response once they press the button.
What is the result?
The result is that the keyboard is insensitive and directly causes the player to be killed.
In e-sports, which requires hand speed, even a delay of 0.01 seconds may put you at an instant disadvantage in the line.
The advantage of mechanical keyboards over membrane keyboards is not only that they are durable, but also that the activation key travel of mechanical keyboards is shorter, so when playing games, the skills are released before the keys are pressed to the end.
Therefore, when using a mechanical keyboard to play games, you can show your opponent a wave of operations at every turn.
It was Liu Wei who grasped that the future of mechanical keyboards lies in e-sports, and he convinced the rigid Hans people.
Because Liu Wei clearly told Cherry Company that only the number one player could save their mechanical keyboard business.
To this.
Lu Yi agreed.
As a reborn person, he clearly knows that the reason why the moribund mechanical keyboard finally came back to life and even surpassed the membrane keyboard in the market was due to the booming development of the e-sports industry.
Especially around 2014, with the rise of the e-sports industry, mechanical keyboards completely ushered in spring.
What Lu Yi didn't expect was that Liu Wei could have such a foresight.
really.
The world does not lack capable people, but it lacks Bole who can spot a thousand-mile horse.
Liu Wei was still talking nonstop.
"I don't know, Mr. Lu, if you have seen the third-person perspective operation of professional CS players. For these professional players with fast movements and incredibly fast hand speeds, what they need is not a membrane keyboard, but a mechanical keyboard."
"Not only because the mechanical keyboard is durable, the life of the axis is up to 5 million times, but also because the mechanical keyboard is more sensitive. You spend 0.01 seconds less time to release skills than others.
It is very likely to determine the outcome of a game. "
Lu Yi smiled and nodded: "You are right. E-sports players, especially those who are famous e-sports stars, have very strong ability to bring goods. For game otakus, they are a benchmark... "
Liu Wei immediately flattered him and said, "Director Lu really has a clear understanding of fire, and he hit the nail on the head."
Lu Yi smiled and said, "Then what do you think?"
Liu Wei immediately said: "My idea is to cooperate with Cherry Company to try to bundle mechanical keyboards with e-sports, and create an e-sports culture from a mere electronic device."
"After all, most e-sports players are rookies, but they all have the heart to become masters.
"And an expensive mechanical keyboard can not only give players a good feel, but also make players inexplicably have the illusion that I have become an e-sports master."
"After all, professional e-sports players all use mechanical keyboards, and I also use a mechanical keyboard. Doesn't that mean that I am also an e-sports expert."
Lu Yi laughed loudly when he heard this and said: "Your idea is okay, it is very imaginative.
Lu Yi fully agreed with Liu Wei's words.
after all.
For gamers, if you don’t use a mechanical keyboard to play games, you would be embarrassed to say that you are a gamer.
This chain of contempt exists in all aspects, and e-sports games are no exception.
Even a game novice will have the inexplicable courage to look down on a game master who uses an ordinary keyboard if he uses a mechanical keyboard.
Why?
Because in the subconscious mind of these gamers, their hands are already bound to the mechanical keyboard.
You 3.1 said you were a game master, but you ended up using a membrane keyboard.
Needless to say, this is absolutely bragging.
"The idea is a good idea, but you have to pay attention to one thing. The key to this is the e-sports players."
“Especially those star players, they have many fans, so they have strong ability to bring goods.
"If I were the boss of Cherry Company, then I would go directly to these star players to cooperate, not you.
"Because by directly sponsoring these players, the sponsorship fee can be lowered and the price/performance ratio will be higher."
Lu Yi said.
Liu Wei nodded in agreement. He had obviously thought of this a long time ago and said: "Director Lu can rest assured about this. Players registered under the alliance system and the club have a mutual agreement that part of the commercial value development will be done by the Top Player Alliance." Negotiate, and finally divide the money between the league, clubs, and players."
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