sbdcsierra Chapter 461 The Second Generation Of Pinnacle Mobile Phones Is Released
Chapter 461 The Second Generation Of Pinnacle Mobile Phones Is Released
Things in the e-sports industry have come to an end, and Lu Yi has withdrawn his energy from it and focused on the three major artificial intelligence projects and the second-generation peak mobile phone.
On October 10th, Blue Star Electronics held a launch conference for its second-generation Pinnacle mobile phone.
Lu Yi did not host this press conference, but COO Liu Hong came to the stage to host it.
after all.
The second-generation Pinnacle mobile phone does not have any disruptive innovations and can only be regarded as the 3G version of the first-generation Pinnacle mobile phone.
Of course.
In addition to supporting 3G, there are some small innovations in appearance and accessories, and the DOS system has also been updated and optimized.
For example: the camera pixels have improved a lot compared to the previous generation.
To put it simply, the innovation of the second-generation Pinnacle mobile phone is really not big.
The biggest highlight is probably that the price is 10% more expensive than the top-generation mobile phone.
Liu Hong, who was on stage for the first time to host a press conference, was still a little nervous and could not do it as smoothly as Lu Yi.
But fortunately, he is already a person who has experienced big storms, so the press conference ended up being uneventful.
Unlike the first time when Lu Yi hosted the Pinnacle mobile phone conference, the atmosphere was filled with waves of applause from time to time. This time, the size and frequency of the applause were obviously several times less than the first 22 times. level.
no way.
The innovation of the second generation Pinnacle mobile phone is really not big, the biggest highlight is 3G.
after all.
Currently, 3G communication technology is being developed all over the world. It is still in the initial stage of operation, and there are very few mobile phones that support 3G.
Although Dingfeng mobile phones support wifi function, in this era, wifi is not available everywhere, so you still rely on mobile signals when you go out.
As for other innovations, those who attended this conference were not impressed.
The performance of accessories has been improved a little, but the overall impact is not big.
Pinnacle mobile phones themselves are several years ahead of other mobile phones. Even if it is a generation of Pinnacle mobile phones, its performance will probably not be inferior to the latest smart phones released by other mobile phone manufacturers in two or three years.
It’s not that Lu Yi can’t come up with disruptive designs. As a reborn person, he knows the development history of smartphones clearly.
However, due to the limitations of the times, even if he proposed it, he would not be able to create it with the current technology.
Simply.
Just take it one step at a time.
Of course.
In addition to the two points of 3G, the second-generation pinnacle mobile phone actually has many small highlights.
For example, visual voice messages, voice calls, drop-in functions, etc.
There is also the DOS2.0 version of the operating system that has been updated and launched simultaneously, which is more complete than the 1.0 version.
at the same time.
More applications and third-party development software, more stable system operation and related optimizations are expected.
It can be said.
The highlight of the second-generation pinnacle mobile phone is that it still deserves the 10% price increase.
First-generation Pinnacle mobile phone users can also choose to update the system to version 2.0 on the day the second-generation Pinnacle mobile phone is released, which is December 24, in order to get a better user experience.
As of now, it has been 10 months since the first-generation pinnacle mobile phone was released, and the current cumulative sales are only about 5.5 million units, which is still a little behind the original estimated annual sales of 6 million units.
The gap with the 9.5 million units predicted by the Citi analyst is even greater, fully double the difference.
This is also normal.
Consumers are not stupid. Although Pinnacle mobile phones are very advanced, they are not cheap. Even in the European and American markets with strong consumption power, a mobile phone costing several hundred meters is definitely considered a high-end consumer product for consumers.
In addition, with the current financial crisis, the consumption capacity of Europe and the United States has been greatly reduced.
Of course.
Another reason is that the sales of Honor R1 and HTCG1 still have a certain impact on the sales of Pinnacle mobile phones.
Although Honor R1 and HTCG1 are positioned in the mid-to-low-end market, this has also caused many wavering consumers to abandon the high-priced peak mobile phones and instead buy the cheaper Honor R1 or HTCG1.
No.
It has only been half a year since the launch of Honor R1 and HTCG1, and their respective shipments have exceeded 30 million units. Among them, Honor R1 has shipped more than 40 million units at the end of September.
For many European and American consumers, they are very fond of advanced electronic products and are willing to spend money to buy them.
If Honor R1 or HTCG1 had not been launched, many people might have gritted their teeth and decided to buy a Pinnacle mobile phone.
But the emergence of Honor R1 and HTCG1 made them shift their goals.
Although Honor R1 and HTCG1 are not as advanced as Pinnacle phones, they are enough for them.
Nowadays, many mobile phone manufacturers at home and abroad are full of regrets when they see Huachang and Ham Sausage Electronics in the field of smartphones. They all regret that they did not get on board earlier.
Like Flower Factory, in half a year, the revenue brought by Honor R1 alone was as high as 72 billion yuan, equivalent to 9.2 billion rice gold.
Last year, the flower factory's annual revenue was only 11 billion yuan. In the first half of this year, the mobile phone business alone has almost equaled last year's full revenue, which shows how profitable it is.
Although the net profit of Honor R1 is only 10%, that is still a net profit of 7.2 billion yuan.
And this is only the sales data for half a year!
so.
After seeing the Honor R1 and HTCG1 killing everyone in the smartphone market and making a lot of money.
Domestic and foreign mobile phone manufacturers all expressed envy and jealousy, and then they also seized the time to develop smartphones based on Android systems, and also wanted to share in the smartphone market.
Beautiful.
No.
Not long ago, Sanxing held a press conference for Sanxing note.
This smartphone developed based on the Android system is equipped with the S3C6410 CPU independently developed by Sanxing. The CPU frequency is as high as 800Mhz and supports 3G networks.
When Sanxing Note was released, it attracted a lot of attention in the industry.
After all, Sanxing is considered an established giant in the mobile phone industry, and its influence cannot be compared to that of Flower Factory and Hamwurst Electronics.
To know.
In 2006, among the top ten mobile phone brands in terms of global sales, Sanxing ranked third, second only to Nokia and Motorola, with annual shipments of 120 million units.
Now.
Sanxing released smartphones based on the Android system, and even Sanxing has invested in the Android camp. This is undoubtedly a meteorite smashing into the lake in the mobile phone industry.
The impact is to make more wavering mobile phone manufacturers make up their minds to join the Android camp.
This will undoubtedly be a great help to the promotion of the Android system.
More and more mobile phone manufacturers are joining the Android camp, which is both a good thing and a pressure for Blue Star Electronics.
Although Blue Star Electronics occupies the high-end smartphone market with its pinnacle mobile phones, other mobile phone manufacturers can now only focus on the mid-to-low-end market.
But Lu Yi knows very well that whether it is Huachang or Sanxing, they will never set their sights on the 230 in the mid- to low-end. In the future, they will definitely enter the high-end market and compete with the top mobile phones.
Lu Ti was not afraid of this.
No.
Lu Yi has given Blue Star Electronics’ engineering team the latest task, which is to develop a new generation of AP processors and communication baseband chips based on 4G networks.
The research and development of 4G networks actually started as early as 2001.
Last year, relevant major projects were set up to complete research on institutional standards for a general wireless environment and its system practicality, and conduct large-scale field tests.
According to the time development line of previous lives, the earliest overseas 4G operation stage was in 2010, which is only two years away from now. In fact, time is still quite tight for Blue Star Electronics.
In this regard, Lu Yi is not stingy. He gave a budget of 500 million meters in the early stage, and will continue to invest more in the future.
Nowadays, Blue Star Electronics is not short of money.
Although only about 5.5 million units of the first generation of Pinnacle mobile phones have been sold, the sales volume is as high as 40 billion yuan, and the net profit is 20 billion yuan.
Including the app store's profit share, Blue Star Electronics' revenue so far is around 46 billion yuan, with a net profit of 24 billion yuan.
This net profit is much higher than that of a flower factory that sold 40 million units of Honor R1.
Flower Factory sold 40 million R1 units, and its net profit was only half of that of Blue Star Electronics. There is no comparison at all.
so.
Even if Lu Yi could get 500 million meters of gold with a wave of his hand, and a budget of nearly 4 billion, there would be no pressure for Blue Star Electronics, as there would be no need to borrow money from banks.
now.
The profits from Pinnacle mobile phones alone are enough to support Blue Star Electronics' operations in all aspects. .