sbdcsierra Chapter 397 Domestic Mobile Phone Market Structure
Chapter 397 Domestic Mobile Phone Market Structure
The DOS Developer Conference held by Blue Star Electronics immediately caused a huge response in the industry, and countless people in the industry joined this big discussion.
Gu Ge's side.
As soon as Eric Schmidt returned to the headquarters, he immediately convened an emergency high-level meeting to actively and secretly prepare for the smartphone operating system.
As a mature Internet technology company, as long as we are not stupid, we will never leave our destiny in the hands of others.
Although this time I went to Sioux City to attend the Developer Conference to support Blue Star Electronics’ platform and support the mobile Internet.
But words on the scene are one thing, and actual actions are another.
In particular, Blue Star Electronics released its second smartphone operating system, Android, which made Silicon Valley bosses, including Eric Schmidt, feel a strong threat.
They are very afraid that Lu Yi will dominate, which is definitely not a good thing for third-party developers.
Why does Blue Star Electronics develop two smartphone operating systems?
And the Android system is directly open source and free.
In the eyes of the general public, it is a very stupid act for Blue Star Electronics to do this.
But in the eyes of elites like them, this is very scary.
Blue Star Electronics wants to rely on the Android system to tie the entire smartphone market to Blue Star Electronics' chariot.
It's free for you to use. Once you get stuck in, your neck will be pinched by Blue Star Electronics.
The Android system is now open source and free, but who knows whether it will become paid in a few years or more?
By that time, these companies will really have no power to resist at all.
The Android system is open source and free. It seems that Blue Star Electronics has suffered a big loss, but in fact, this is a poison for third-party developers.
now.
Traditional mobile phone companies are also very entangled.
Although they acted very stubbornly and publicly badmouthed Pinnacle Mobile.
But in fact, only they themselves know how entangled they are in their hearts.
Why?
Because they talk bad about Pinnacle Mobile, but in fact they really want to enter.
But whether it is Nokia, BlackBerry or Palm, which are internationally renowned manufacturers with their own smartphone operating systems, it is very difficult to enter.
In order to build the pinnacle mobile phone, Blue Star Electronics spent three and a half years and invested more than 2 billion meters of gold before creating the pinnacle mobile phone.
And many of the core components are imported from European and American suppliers.
Once there is a ban or something in North America, Blue Star Electronics may face the dilemma of having no rice to cook.
This also shows how difficult it is.
If you invest a huge amount of money and fail to produce any results, then it’s GG.
Among them, Nuojia can be said to be the most stubborn.
When it comes to the best-selling mobile phone brand in the world, it must be Nokia!
At present, Noah's share of the global mobile phone market is as high as 70%. It is not an exaggeration to say that it has a global monopoly.
As one of the earliest mobile phone manufacturers to launch smartphones, Nokia smartphones currently run on the Symbian system, with global shipments of close to 100 million units, can be said to be booming, and not a single one can beat it.
How could I be willing to mess around when my little life was so comfortable and nourishing?
If I have that time, shouldn't I launch a few more thin smartphones?
These old mobile phone manufacturers are in trouble, but for emerging mobile phone manufacturers, Blue Star Electronics' Android system allows them to see an opportunity to rise.
Flower factory headquarters.
A high-level meeting is being held at the moment.
In July 2003, Huachang established a mobile phone business department.
In February of the following year, he participated in the 3GSM Conference in Cannes, Gaul, with his first WCDMA mobile phone, and gave a rich business demonstration at the conference site.
In June last year, Huachang's first 3G mobile phone U626 was awarded the "Best 3G Mobile Phone Award" by Charlton Media Group.
Although it has won many honors, in the face of established manufacturers such as Nokia and Motorola, Huachang's mobile phones have no market and popularity in the country. They are completely beaten and the entire business segment is also operating at a loss.
The first time the flower factory saw the light of day was Blue Star Electronics’ [Peak Plan]. The cooperation between the flower factory and Blue Star allowed the flower factory to see that a new era was approaching in great strides.
So we increased our investment in the mobile phone business.
Hardware can be bought with money, but software can't be bought with money. A mobile operating system can be built with just a few dollars without paying lip service to it. .
The reason why Blue Star Electronics was able to develop a DOS system in a short period of time was because of Lu Yi.
The DOS system of Pinnacle Mobile is not open to the public. If Huachang wants to become a player in the field of smartphones, it must develop its own operating system, but the difficulty of this can be imagined.
Unexpectedly, Blue Star Electronics actually developed a second smartphone operating system, which made the flower factory executives overjoyed.
There were no disagreements at the meeting.
Everyone agreed to use Android.
Of course.
Flower factories have always had a strong sense of urgency.
Although the Android system was developed by Blue Star Electronics, and the possibility of Blue Star Electronics trying to choke them with the Android system is slim, CEO Ren decided to secretly develop his own smartphone operating system, codenamed Hongmeng, as a spare tire. .
As long as Bluestar Electronics doesn't fall out, Hongmeng will always have a spare tire, and it can even use the Hongmeng system to hit the high-end market in the future.
Yes.
The flower factory is very clear about its positioning. It will not compete with Blue Star Electronics for the high-end market, and it cannot compete with it.
They are targeting the mid to low end.
Zhongdu, Tianyu headquarters.
A high-level meeting is also being held at this moment.
Tianyu can be said to be an old player in the domestic mobile phone market.
The first mobile phone TY300 launched by Tianyu in October 2004 was frantically returned due to poor quality. 50,000 units were recalled in about three months, resulting in losses of hundreds of millions.
The two years of 2004 and 2005 can be said to be the most difficult time for Tianyu.
Similarly, in the past two years, domestic mobile phone brands have been struggling to gain ground under the pressure of foreign brands.
But the situation has changed dramatically this year.
At the beginning of this year, Tianyu obtained a mobile phone license issued by the National Development and Reform Commission, and began to get out of the trough and head towards the top.
In the first three quarters of this year, according to statistics, Tianyu's mobile phone sales exceeded 7 million units. By the end of the year, total sales are expected to exceed 10 million units.
Not only Tianyu has achieved a great turnaround in the domestic mobile phone market this year, but other domestic brands have also done the same.
In the first three quarters of this year, six of the top ten brands in the domestic mobile phone market are domestic brands, namely Lianxiang, Bird, Amoi, China Telecom, TCL and Haier.
Of course, although six major domestic brands have broken into the top ten, they are all ranked low. Lianxiang, the highest, ranks fifth with a market share of 4.7%.
The top four are Nokia with 33.6%, Motorola with 24.1%, Sanxing with 9%, and Soai with 7.4%.
It can be seen that the domestic mobile phone market is still dominated by foreign brands, which together account for 74.1% of the domestic market, while domestic brands do not even have a 15% market share.
Although the market share is very low, most domestic brands have not continued to lose money this year, but have made small profits.
For example, Tianyu suffered huge losses last year and the year before, and the company was about to go bankrupt. However, this year's shipments have soared, and its market share is steadily rising. It can be said that life is quite smooth. .