Chapter 118 The Author Is The Foundation, Content Is The King
Chapter 118 The Author Is The Foundation, Content Is The King
Lu Yi's last words resonated with Wu Wenhui and others.
It was precisely because they saw the development of the times and people's pursuit of diversity in literary stories that they founded the Fantasy Literature Society.
The purpose is to tell more good stories to readers.
But.
Entering the 21st century, the traditional literature market is sluggish, readers are getting younger, and they are becoming less and less interested in traditional literary works that contain inexplicable and profound meanings.
On the other hand, online literature is full of vitality.
Compared with traditional literature, the diversity and fast pace of online literature stories are more attractive to young readers.
And this is also the reason why traditional literature authors turn their guns on online literature.
Because online literature is rapidly taking away readers from traditional literature.
Today's young readers like to pursue fast-paced and exciting stories, and like bizarre, unconstrained and unfettered imaginations, which traditional literature cannot achieve.
Abandoned by readers and the market sluggish, authors of traditional literature began to curse.
Wu Wenhui said: "Director Lu, you said that you are optimistic about the development of online literature. Can you give us your views on online literature in detail?"
Lu Yi thought for a while and said: "In my opinion, with the development of society, there will be an obvious fact for the field of literature, that is, traditional literature will gradually be marginalized."
"Take literary journals as an example. Readers who have grown up with major journals are gradually lost as they grow older. However, for the younger generation of readers, they have more diverse and rich choices.
"No matter what prejudices we have against online literature, it is an indisputable fact that it will have a very large readership as society develops."
"As far as the relationship between literature and readers is concerned, online literature can better represent people's realistic needs for "stories." In the current field of Longguo literature, online literature is very popular."
"It is precisely because of seeing this that, even if the Fantasy Literature Society is operating at a loss at this stage, I am still optimistic about its future development.
"In the past, literature was the voice of Huang Zhongda Lu's temple. It was shrouded in mystery and had a natural boundary with ordinary people."
“In the period of ‘Enlightenment Literature’ in the early 1980s, elite intellectuals occupied the dominant position in literature, and the people were the ones being educated and enlightened.
"With the advancement of science and technology since the end of the last century, the threshold-free nature of Internet media has gradually expanded the boundaries of literature, and writing can become a popular activity. However, the resulting Internet literature and so-called traditional literature are still classified into different categories. camp.
"Compared with traditional literature, the author creates the text, and after the text is completed, it is handed over to the reader for interpretation and judgment. In online literature that is regularly updated and serialized, there is a two-way interaction between the author and the reader."
"Readers of online literature can leave real-time evaluations of the work in the comment area, and the author can also immediately accept the readers' assumptions and (ahag) suggestions and change the direction of the story he originally conceived."
"To a certain extent, online literature has become a carnival of imagination between the author and the readers, and a work completed by the cooperation of different subjects. This is almost impossible to happen in traditional literature."
"However, no matter how heterogeneous Internet literature is, it is always a branch of the general category of literature."
Wu Wenhui and the others nodded repeatedly.
To their surprise, Lu Yi has very unique insights into online literature.
Originally, they thought that Lu Yi's acquisition of fantasy literature would be a whim, but now it seems that this is not the case at all.
Lu Yi is indeed optimistic about the future development of online literature, so he made an advance layout.
In this process, Wu Wenhui and others also gained a deeper understanding of online literature.
Lin Tingfeng smiled and said: "Director Lu, I didn't expect you to be so knowledgeable about Internet literature. It makes us a little embarrassed."
Lu Yi smiled and said: "It's just my humble opinion. As for what online literature will develop in the future, who knows.
The six people chatted freely again.
Wu Wenhui and others all have their own views on online literature.
For a while, the conversation was quite enjoyable.
"Actually, to put it bluntly, the threshold for online literature is very low, which is no higher than the threshold for traditional literature."
"For online writers, no one cares about your academic qualifications. As long as you can tell a story clearly and write smooth paragraphs and sentences without any mistakes, you can develop on the Internet."
"It can be said that there is no threshold limit for Internet literature. No matter who is able to enter this field to create, it is doomed that crude Internet literature is inevitable.
"If you want online literature to develop well, I think there are two most important things, one is the author, and the other is the content."
"How to understand?"
"What is the most important thing for online literature? It is the content!"
"It is precisely because in online literature, the real world has retreated to the background and is no longer the main background for the story. Fantasy and time-travel online literature must re-establish a brand new world. For literary creation, this is undoubtedly original. Sexy and avant-garde. Therefore, online literature has become a branch of literature and has begun to develop and grow."
"As for the content of online literature, the author is its cornerstone."
"Because the person who writes the online article is the author."
"For Internet literature, the author is the cornerstone. Only when there are enough authors who can continuously create sparks of thought and create novel, beautiful, and wonderful works can Internet literature thrive forever."
"So, Brother Lin and Brother Wu, if you want the Fantasy Literature Society to continue to develop and grow and become a leader in online literature websites, what you have to focus on are these two points, the author and the content."
"With more authors, more works will be created, and the content will become richer, which will continuously attract readers to join. The website's users will continue to increase, and eventually the traffic will be monetized."
Wu Wenhui said: "Director Lu, do you think the VIP online article payment model we launched last year is right or wrong?"
Lu Yi said: "I think it is right for you to launch the VIP payment model. Back to the two points I just mentioned, author and content.
"If the VIP payment model is not introduced, the author will have no income if he publishes his works in the Fantasy Literature Society. It is equivalent to writing in vain, generating electricity for love. Over time, the passion will fade away.
Will he continue to write and be able to write good works?"
“I have seen on some literary forums that some people have published works on the forums, which are very popular, but because there is no income, the author has no passion for writing.
"When I remember it, I write a chapter, and when I don't feel it, I interrupt it for ten days and a half or even longer. This makes many readers who love this work scratch their heads and "want to be embarrassed."
"If authors can make money through writing, will they still write a chapter when they are passionate, and stop updating for ten and a half months when they are not passionate?"
"The VIP payment model can solve this problem very well."
"The website offers paid reading, and then pays authors a publishing fee. Authors will have the motivation to write with the publishing fees, and they will sigh, oh, it turns out that writing online articles can also make money, and it can make a lot of money."
"Motivated by money, they will be very motivated to write, because they want to make money and live, and they must maintain the quality of their works, because only by writing high-quality works will readers buy it and read it. Willing to spend money to watch, this is a virtuous circle.
“The author gets the royalties, the website also makes money to be able to operate, and the readers spend money to buy happiness.
Wu Wenhui said frustratedly: "But why, after we launched the VIP payment model, the traffic of the website dropped significantly, and we encountered strong resistance from users.
Lu Yi said: "This is the pain that reform must go through. You took the lead in launching the VIP payment model, breaking the original reading model and creating a new reading system. However, readers are used to it and suddenly have to pay. I can’t change my mind or accept it in a short period of time, but I believe that as time goes by and the quality of the content is factored in, users will eventually choose to support the VIP payment model.”
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