China Entertainment Mythology 2004

Chapter 323: The master of hype, extremely boring and eye-opening!

Chapter 323: The master of hype, extremely boring and eye-opening!

Liu Shishi is very suitable for the role of Xiuya in "Going to Meet You Now", and Yang Mi is also the perfect choice for the heroine of "Happy Death Day". So what kind of story does "Happy Death Day" tell?

The heroine Qin Li's mother died young and she had a bad relationship with her father, which led her to love drinking and going to bars. She even woke up in a strange man's room in the morning and suspected that she had been picked up, but she still looked nonchalant. In this way, the most you can do is raise your middle finger to express contempt.

Yang Mi is quite comfortable playing this kind of role.

The plot of "Happy Death Day" is relatively simple. The heroine Qin Li got drunk on her birthday and the night before her mother's death. Then she woke up in a strange boy's room on the morning of her birthday. She suspected that the hero was interested in her. She picked up corpses and left after expressing her disdain. As a result, she was suddenly killed by a masked man that night. Paradoxically, when she woke up again, she found that she was back on the morning of her birthday, and then she died again that day. Killed once.

The heroine seems to be trapped in some kind of cycle. In order to get rid of this tragic cycle of being killed again and again, she must find the killer masked man and bring him to justice!

If you view "Happy Death Day" as a pure horror film, you will probably be a little disappointed. The film is not actually very scary. In fact, it is a chick flick that combines horror, suspense, comedy and other elements very well. If you watch the movie as a female movie, it will bring you many unexpected surprises.

"The new films of Huashang's two leading Hua Dan actors will be released on the same day!"

The power of the gimmick coupled with the deliberate guidance of the Maoyan publishing team cannot be underestimated.

Originally, many films were scheduled to be released on September 9th. However, after listening to the ridicule and jokes from netizens, several other films that were originally scheduled to be released on this day announced that they would be rescheduled.

So what are the netizens doing?

The fight between Wong Lao Kat and Jia Duobao resulted in He Qizheng being beaten to death!

Those films that were also released on September 9 have announced that they will be rescheduled amidst the ridicule of netizens. In fact, it is useless whether these films have been rescheduled. They have not received much attention in the first place, but they are the first to announce The revised "Girls' Dormitory" has attracted the attention of many netizens.

"Hahaha! Sure enough, Wong Lao Kat and Jia Duobao fought and He Qizheng was defeated! As a nod, "Girls' Dormitory", which was originally scheduled to be released on September 9th, has officially announced that it has been rescheduled!"

"It's so hard, go check it out when you have time!"

"Girls' Dormitory" is a film that has absolutely no success in terms of director, starring, investment, or plot. Even if it doesn't have a fight with gods, it won't have good box office results. The vast majority of the audience won't know it at all. I didn’t see the information about this movie by accident. After looking at the introduction and cast line-up, I didn’t have the slightest interest in watching it. As a result, I announced the rescheduling in time by using the memes of netizens playing Jiaduobao Wanglaoji, and the movie was blocked. A wave of attention.

In addition, there are also those who believe that the Hollywood blockbuster "Brave the Storm" is also scheduled to be released on September 9th. When netizens saw that several other films of the same period had already announced that they would be rescheduled, they began to watch this Hollywood blockbuster and watch it. Will he also run away? As a result, not only did he not run away, he even sent out multiple posters. The theme of the posters is quite connotative, which is the four words "not afraid of the storm".

The movie itself is called Not Afraid of the Storm, and it is understandable that the poster uses this as a selling point. However, netizens have interpreted it as Not Afraid of the Storm where "Happy Death Day" and "Go to Meet You Now" are fighting. The connotative poster is actually a gain for the film studio. It attracted a lot of fans from passers-by, which can be regarded as giving a sense of presence.

In addition, on September 9, Li Mu and Liu Yifei accepted questions from reporters when attending an event. The reporter asked Li Mu a rather tricky question:

"Hello Director Li, we all know that today is the day when the new movie of your company's two Huadans will be released and they will compete. I think TV viewers across the country may be like me and will be very curious, Director Li, who do you prefer to win? "

After asking, the beautiful reporter looked at Li Mu with a smile.

Who do you want to win more?Can this be said?Yang Mi is a popular flower under Hua Shang, and Liu Shishi is also a popular flower under Hua Shang. What do you want him to do?

"Well...actually I'd like the two films to be a tie."

"A tie?" the beautiful reporter who was interviewing at the time asked with a surprised look on her face.

"That's right." Li Mu nodded, "I even hope that the box office of the two films will be exactly the same."

The beautiful reporter joked: "That's not easy, and from a probability perspective, it's almost impossible."

……

After this interview was released.

Yang Mi fans:

"Just listen to Li Mu's answer. You must say this in such a public place, but who has a basic understanding of Huashang who doesn't know that Damimi is Huashang's cash cow? This money-making ability is absolutely unparalleled. level, how can a boss not like that his artists can make money? In Huashang, Liu Yifei can beat Mimi, but is it because of her own ability that Liu Yifei makes more money? Isn’t it all for Li Mu’s sake? ?! If Li Mu married Mimi, do you believe that Mimi would make more money than Liu Yifei?"

"Stop it, stop it, marrying Da Mimi is too much. She is already married!"

"Actually, I also like Liu Shishi, but I still have to say that Liu Shishi is the weakest among the new four little actresses in the entertainment industry. Li Mu said this obviously to take care of the weak. In fact, Li Mu definitely values ​​Mimi more. .”

And Liu Shishi’s fans:

"Everyone in the entertainment industry knows that when Shi Shi was still a Sugar Man artist, Li Mu hired Shi Shi to star in Hua Shang's key drama "Bu Bu Jing Xin". After Shi Shi joined Hua Shang, Mr. Li even arranged another one right away. "Xiu Chun Dao", "Story of Yanxi Palace" and "Now I Go to Meet You", this training intensity is completely unmatched by other artists. I have to say that Mr. Li actually still hopes that Shi Shi can win. The reason why he says hope It’s a tie, but it’s just that Yang Mi works hard in filming so that she can make more money for the company and needs to take care of her feelings.”

"There are many talents under Huashang, but Shi Shi, who was still a Sugar Man artist at the time, was chosen to play Ruoxi. Chairman Li Mu really paid great attention to Shi Shi."

"I think this incident was carefully planned by Chairman Li Mu for Shi Shi. For so many years, everyone has always recognized that Shi Shi is the weakest of the four female dancers. This time, if Shi Shi can defeat Yang Mi, the top two of the four female dancers, head-on , then won’t there be no so-called tail lights of Si Hua Dan in the future? Si Hua Dan is Si Hua Dan, and everyone is equal. From now on, if we say that Shi Shi who defeated Yang Mi is the worst of Si Hua Dan, then we will openly tear his mouth apart. !”

"Holy shit, I feel like you may have been right. Even though Mr. Li said he hoped for a draw during the interview, it feels like he actually still hopes that Shi Shi can win."

"No, everyone said that Mr. Li hopes that Shi Shiying will be recognized by me, but please don't say it so...so ambiguous, okay? It's okay to say this before, but now she is married!"

"Just say whatever you want!"

Ordinary netizens:

"No, why do I feel that Li Mu is so humble when he speaks? You said he is a big boss, but you have made it clear that I just want so and so to win. What's wrong? Do you have a temper?"

"I'm so scared. I'm so scared. Even after reaching this level, I still can't tell the truth as I want!"

"Haha, I suddenly feel that I am freer than Li Mu, so I dare to say publicly that I just hope that Damimi can win!"

"Yang Mi is Hua Shang's money-making machine, but Shi Shi is more real - okay, I'm showing my cards, I just hope Shi Shi wins!"

"You're at this level and you can't speak as you please? How pitiful! So what if you just say who you want to win? Aren't both of them Li Mu's subordinates?"

"What? Do you pity Li Mu? Do you pity Li Mu who can sleep with Liu Yifei in his arms every night? What do you think!"

……

Other film and television companies in the industry can't keep up.

Firstly, everyone did not expect that Li Mu would arrange for two popular movies of his company to be released at the same time. Secondly, they did not expect that the popularity of the two movies would skyrocket because of this. Thirdly, they lamented that everyone could not learn even if they wanted to because the conditions were not good. allow!

They have two extremely popular movies, and the two heroines are both artists under their own banner, and they are willing to show them together - how many other companies can meet these conditions?

How popular is the showdown between Huashang and Huadan?

Let's put it this way, many people set their alarm clocks to midnight in order to be the first to see which movie has a higher box office on the first day of its premiere.

It is true that Maoyan Movies has real-time box office, but the problem is that the box office of the two movies is too close. Often "Go See You Now" leads by tens of thousands an hour ago, but an hour later it is beaten by "Happy Death Day" It took the lead, and then an hour later, it was taken the lead again by "Go See You Now".

With the current situation of chasing each other between the two movies, who knows who won on the first day before the early hours?Then finally in the early morning, many netizens immediately opened Maoyan Pro to view real-time data, and then everyone was confused.

I saw that the first place on the Maoyan Professional Edition was "Go See You Now" starring Liu Shishi and Wang Kai, with a cumulative box office of 7612 million yuan.

However, "Happy Death Day" starring Yang Mi actually reached 7610 million yuan!

what's going on?

After a long dispute, the box office difference between the two movies was more than 2 on the first day?

But even if the difference is only more than 2, Liu Shishi still wins after all, right?So in the early hours of that night, many Liu Shishi fans were already cheering.

"We won! Although it's only the first day, it's finally a good start!"

"It's so dangerous! The difference is only 2. I hope it can reach more than 20 tomorrow!"

"20? I'm so arrogant! You want me to explain that the gap will be at least 200 million tomorrow!"

Liu Shishi's fans are already celebrating the victory, while Yang Mi's fans are not discouraged. "I see the celebrations have started next door. Didn't anyone tell them that the data of Maoyan Movies are approximate data calculated by Maoyan using formulas based on its own data? This data is not accurate. Everyone who understands it knows that it is accurate. The numbers will depend on what the Special Administrative Office will announce tomorrow!"

"It's not good to open the champagne in advance. The difference is only 2. It's not yet certain who will win and who will lose!"

"Go to sleep first and wait for the data from the Special Administrative Office tomorrow!"

The next day, the data from the Special Funding Office were released, and the results turned out to be true. On the first day of release of the two films, Liu Shishi won, but the gap narrowed to 1.5 - the data of the two films were indeed very close.

It is worth mentioning that "Without Fear of the Storm", which insisted on not changing its schedule, took in 2100 million at the box office on the first day. Although netizens are playing jokes about Jiaduobao and Wanglaoji, in fact, if they had not caught up with this wave Due to its popularity, the film "Brave of the Storm" may not be able to get 2100 million at the box office.

Then the next day of release:

"Going to See You Now", 1.104 million yuan.

"Happy Death Day", 1.072 million yuan.

The gap between the two films has widened, but in fact the gap between the two is still very small, so small that the situation can be reversed in just one day.

Seeing that the gap widened the next day, Liu Shishi's fans were naturally even more excited, while Yang Mi's fans worked harder to promote their idol's new movie. Many fans even watched several movies in one day just to improve their idol. movie box office.

Then came the third day, which was Sunday, and both films reversed their decline:

"Going to See You Now", 1.175 million yuan.

"Happy Death Day", 1.048 million yuan.

Although the cumulative box office of the two films is still very close, the gap between the two is actually slowly widening, and it seems to be quite detrimental to Yang Mi's "Happy Death Day".

In fact, if you count the global box office, "Happy Death Day" will far surpass "I'm Going to Meet You Now". In North America alone, "Happy Death Day" earned a box office of US$3100 million in its first weekend, which is an out-and-out success. A dark horse at the box office.

Liu Shishi's "Going to Meet You Now" only achieved decent first-weekend results in South Korea, but compared with the overseas box office of "Happy Death Day", it was completely underwhelming.

Fourth day:

"Going to See You Now", 6750 million yuan.

"Happy Death Day", 6741 million yuan.

The difference in the daily box office between the two films has narrowed to 9 yuan. However, for four consecutive days, "Happy Death Day" still failed to overtake "Go to Meet You Now". It seems that the candidate for the heroine of "My Girlhood" is probably Liu. It’s alms.

However, the public opinion on the Internet suddenly changed at this time, because netizens suddenly discovered that if Liu Shishi's "Go to See You Now" keeps winning like this, what suspense will there be?Netizens still want to watch the show, so the suspense is gone in advance!

Then these ordinary netizens who were just enjoying themselves suddenly decided to join the game:

"Brothers, I'm going to watch "Happy Death Day". It's not that I want Yang Mi, but I simply don't want to decide the winner so quickly. After all, I haven't had enough."

"Count me in, please help boost the box office of "Happy Death Day"!"

"No matter who falls behind from now on, I, Chigua Tuan, will definitely help out!"

To say that one or two netizens who think this way is actually not a big deal, but the problem is that there are quite a few people who think this way.As a result, on the fifth day of the film's official release, "Happy Death Day", which had been lagging slightly since its premiere, suddenly overtook it.

Data for the latest day:

"Happy Death Day", 6912 million yuan.

"Going to See You Now", 6558 million yuan.

"Happy Death Day" recovered a gap of 354 million yuan in one day.

Day [-]:

"Happy Death Day", 6725 million yuan.

"Going to See You Now", 6418 million yuan.

On the sixth day, "Happy Death Day" recovered another 307 million yuan.

……

On the ninth day, "Happy Death Day" not only recovered all the box office lag behind before, but even surpassed "I'm Going to Meet You Now" by nearly 400 million yuan in cumulative box office.

It was on the ninth day that the trend on the Internet changed again. Many netizens said:

""Happy Death Day" overtook "I'm Going to Meet You Now". Will I support "I'm Going to Meet You Now" next?"

Suddenly, the Chinese Internet was divided into three factions:

Those who support Yang Mi, those who support Liu Shishi, and those who support whoever wants to lose!

The internal fighting between two Huashang Media films has developed into a carnival on the Internet.

It was at this time that many netizens suddenly remembered what Li Mu said in an interview: "Well...actually I hope the two films will be a tie."

Only then did netizens suddenly realize:

"Holy shit, I just figured it out. If the gap between the two movies is huge from the beginning, then there would be no suspense. Who would continue to pay attention to it if there is no suspense? The Internet is like a swarm of bees. They will pay attention when they are paying attention. When it is over, they will say it is cool. That’s cool. There are only two movies that are evenly matched. The one won an hour ago, and the other one won an hour later. Only in this way can we continue to attract the attention of netizens! Director Li said before that he hoped for a tie, so he really didn’t want to offend anyone. ? It seems to me that only an even match is in Hua Shang’s best interest!"

"Hahaha... It's so funny to me: 'No matter who is going to lose today, I will definitely help out with the melon dumpling!' Hahaha..."

"Damn it, I don't even watch movies at all, but I know that Hua Shang's two new films are making a splash, but this has actually gone viral!"

"It seems that everyone has misunderstood Director Li. Maybe Director Li really hopes for a draw. If the gap between the two movies is widened on the first day of release, will this shit be as popular as it is now?"

"Hahahaha...a draw is the best. In a draw, everyone feels as if their vote can change the outcome, and then everyone's enthusiasm is aroused!"

"I admit that I was superficial when I said that Director Li was careful and would not offend anyone. It turns out that Director Li is wilted!"

"It seems like "Go See You Now" is in the lead again, but not by much. Maybe a few thousand people will buy tickets to support it, and "Happy Death Day" will come back!"

Good guy, everyone in the circle is having trouble.

how?

Have you played Romance of the Three Kingdoms yet?

Yang Mi's "Happy Death Day" pie, Liu Shishi's "Going to See You Now" pie, plus a who-loses-who-takes-the-melon pie?

“So this is Internet marketing?”

"First he announced that two of his new films would be released at the same time, then he announced who would win and who would be the heroine of the next popular IP movie, and finally he guided netizens to help who was lagging behind - this move by Hua Shang is so arrogant!"

"Eye-opener!"

"Li Mu's words about hoping for a draw are extremely boring!"

(End of this chapter)