sbdcsierra Chapter 81 Monthly Flow Exceeds Ten Thousand
Chapter 81 Monthly Flow Exceeds Ten Thousand
This behind-the-scenes video quickly went viral again on the internet.
Around 2009, the internet was rife with parody culture, but very few legitimate companies actually used parody to promote their products, and yet the results were so outstanding.
In addition, the short film capitalized on the popularity of Sheng Mingyue's previous viral video, garnering over a million views in just one week. Some netizens even edited a parody clip at the end, which was widely circulated on other platforms.
Zhao Caihua also saw the behind-the-scenes video. Last time, she used 10 small accounts to snag 10 boxes of soft white bread at 15 yuan a box. This bread sells exceptionally well offline, especially due to the promotional slogans on the packaging.
"One loaf of bread equals one glass of milk"
She bought the goods for 15 yuan and resold them for 28 yuan a box, making a gross profit of 13 yuan per box. She sold out 10 boxes in just one week, making a net profit of 130 yuan.
Since the bread was selling well, she naturally wanted to continue ordering and selling it.
Even though the discounted price was gone, she still made a profit of 8 yuan from buying the goods for 20 yuan. However, when she tried to place another order, she found that the store was already sold out.
This bread is so popular that it sells out instantly as soon as it's put on the shelves; you can't get it unless you're there at the right time.
Then, she came across that behind-the-scenes video on Tudou.com. She had already joined the Qianniu group and had even managed to snag quite a few coupons there, but having coupons without the goods is ultimately useless.
To be fair, the video featuring the three little bees is really well made; even she, a physical retailer, is becoming a loyal fan.
Zhao Caihua switched back to the Qianniu group to see if there were any new updates, and she actually found something.
The group administrator pinned a short video: a truck transporting raw materials arrives at the factory, workers move the raw materials to the feeding port, and as the feeding port starts feeding, the production line begins to operate automatically.
The administrator captioned the post: "A new batch of raw materials has arrived. Production is expected to be completed within two hours, producing 100 boxes of bread. In two and a half hours, 100 boxes will be on the shelves. Everyone, be quick and be ready to grab them on time."
Several tens of minutes later, the administrator posted several more videos, showing the entire process of raw material processing, bread sheets moving on the conveyor belt, workers manually squeezing fillings, and finally packaging the finished product.
At the end of the video, the administrator added: "Sorry everyone, there was a small problem with the production line, and the product is expected to be available 10 minutes later. To express our apologies, I'm sending out 10 free coupons in the group. Everyone can participate by sending their numbers, and I will randomly select 10 users to receive the coupons."
Zhao Caihua was so shocked that her scalp tingled. She couldn't believe they could do business like this!
The store has transformed bread production from "invisible" to "visible," allowing everyone to watch the bread being made step by step, which unconsciously fosters a greater emotional connection to the product.
Moreover, the free coupons were used cleverly: there were already many complaints in the group due to the delayed launch, with some complaining that they had to wait in the toilet for the restock and had to endure an extra 10 minutes until their legs went numb. But as soon as they heard about the free coupons, everyone immediately calmed down.
Someone in the group even jokingly summarized the pattern: "If you send 10 pictures 10 minutes later, will you send 100 pictures 100 minutes later?"
Netizens who use public toilets immediately objected: "If I squat for another 100 minutes, my butt will be completely dry!"
Zhao Caihua couldn't help but laugh out loud; these netizens were really funny.
She casually sent a "1" in the group chat, hoping to win a free order coupon.
A few minutes later, the administrator posted a screenshot of the winning results, and her ID was prominently listed. "I actually won!" Zhao Caihua was overjoyed and secretly admired the winner.
As someone who runs a business, I appreciate this way of operating. If an ordinary customer wins a free coupon, they'll probably become a loyal customer of this store.
To run a business to this extent is truly impressive.
……
Inside the Tmall project department.
Yang Mo, whose alias is "Duanmeng," typed on the keyboard while communicating with e-commerce operations staff on the phone.
In January of this year, Lin Mu launched the "Three Little Bees Flagship Store," a fast-moving consumer goods bestseller. Not to be outdone, he also successfully facilitated Hongxing Erke's entry into Tmall.
Hongxing Erke brought over a hundred SKUs, and on the first day of its launch, with the support of traffic, it received over a hundred orders.
Don't underestimate these 100 orders. The average order value in the apparel industry is already high, and the return rate for men's clothing is low. Hongxing Erke's revenue on the first day reached 20,000 yuan.
This means that the Hongxing Erke flagship store alone can contribute 60 yuan in sales to him every month.
Of course, the calculation cannot be done that way: 100 orders on the first day does not mean 3000 orders per month. According to Duanmeng's judgment, after the peak traffic has passed, monthly sales of 1500 orders and a turnover of around 30 will be the norm.
This achievement has already successfully met the KPI. With several more months to go and a few more merchants joining, the quarterly performance will definitely far exceed the target.
However, this record pales in comparison to Lin Mu's.
After all, one involves connecting offline merchants with online channels, while the other involves building a blockbuster brand from scratch; the difficulty of the two is incomparable.
Duan Meng looked in Lin Mu's direction and clicked his tongue in amazement: If nothing unexpected happens, the Three Little Bees flagship store's revenue will break one million this month, right?
Wow, one shop achieved most of the other person's KPIs. He really lost to this kid.
No matter, he is already planning a new marketing strategy, drawing on Lin Mu's previous news publicity and video marketing ideas, to make a documentary about the Hongxing Erke factory.
Interview the entire production process of a garment, ask the workers about their feelings for the factory and their wages and benefits, allowing viewers to "identify with the product" and develop an emotional connection to it. Then, attach a purchase link below the video.
Finally, find a few influencers on Taobangpai (a sharing forum) to share their outfit ideas. Following this process should boost sales significantly. Coincidentally, Tudou.com was collaborating with Tmall's new region, and the two sides hit it off immediately.
At that moment, Lin Mu was resting in the tea room when Wang Zaixing came over to chat with him about gossip from the Taobao department.
Wang Zaixing said, "You didn't see it. Sun Yuan was so scared that he went limp and had to be dragged away by the people from the Anti-Corruption Department."
"Now everyone in their team is checking accounts and passing inspections, and I heard they've uncovered quite a few more corrupt employees."
"The funniest thing is that as soon as the anti-corruption department took action, there was a sudden surge in resignation applications from HR, and they were all suppressed and not approved. I reckon the remaining Taobao employees are going to have a tough time from now on."
He grew increasingly indignant as he spoke: "This was a well-deserved blow; it's time to restore justice to Alibaba!"
Lin Mu smiled but didn't reply. This is just the beginning, not the end.
The next few years will be the period with the most serious corruption within Alibaba, especially in the Taobao staff department and the Juhuasuan project team, which are the hardest hit areas, creating countless millionaires, multi-millionaires and even billionaires. Many project teams have also experienced collapse-style corruption.
Wang Zaixing asked curiously, "By the way, Lin Mu, everyone's been guessing lately how much revenue the Three Little Bees flagship store made this month?"
Lin Mu smiled, extending one finger with one hand and four fingers with the other.
Wang Zaixing clicked his tongue in astonishment: "A monthly turnover of 140 million?!"
……
P.S.: Requesting monthly votes.