sbdcsierra Chapter 215 Movie Promotion
Chapter 215 Movie Promotion
After the finished film of "Hurricane Hong Kong" was played in the conference room of Zhonghua Film and Television Company, there was a long silence before everyone came back to their senses and immediately began to praise it.
After the applause subsided, the director remained leaning forward, his eyes filled with shock and disbelief.
He raised his right hand, his finger pointing excitedly at the projection screen, and asked in a trembling voice:
"Mr. Lin... did we really make this movie? When I was filming it, there weren't any explosions or gunfights this impressive!"
The post-production editor sitting to the side was completely bewildered and incredulous. He was just as shocked as Lin Zhou was when he first encountered virtual 3D projection technology in his later years.
Moreover, he has edited dozens of Hong Kong films, otherwise he wouldn't have been recruited.
He has worked on post-production for everything from gunfights and police dramas to action films. Nowadays, the post-production techniques for Hong Kong films are nothing more than simple editing, adding fireworks, and at most, doing some simple color grading.
The finished film that Lin Zhou presented had a sense of layering in the explosions, the bullets had trajectories, the glass shards had physical landing points, and even the brightness of the firelight, the density of the smoke, and the hem of clothing being lifted by the shock wave were incredibly realistic. This completely exceeded the technical scope of current Hong Kong films.
Li Yaohua pinched his palm hard, and only the excruciating pain could suppress the turmoil in his heart.
He was able to become the general manager of Zhonghua Film and Television Company because of the generous salary he received. He originally planned to gain experience here and add the title of general manager to his resume, so that he could negotiate better treatment when looking for the next company.
But what did he see now?! Zhonghua Film Company has created a miracle in Hong Kong's film history.
"Chairman Lin, who exactly is your foreign friend? Has the film technology in the U.S. really become this advanced?" Zhang Manli couldn't help but ask, voicing the thoughts of everyone present.
Lin Zhou smiled faintly, offering no further explanation:
"No, this isn't American film technology; it's just my friend's own technology!"
"Moreover, some things don't need to be investigated too deeply. All we need to know is that this film will be the most shocking work in Hong Kong this year, and even in the world."
Everyone immediately understood. The boss's secrets were best left unasked; as long as they brought results and allowed everyone to achieve great success, that was enough.
Lin Zhou twirled his two thumbs alternately, then suddenly tapped the table lightly with his fingers, drawing everyone's attention back to the main topic:
"Alright, enough with the amazement. What we need to do next is to launch this film into the market with the most domineering attitude."
The meeting room fell silent instantly, and everyone took out paper and pens, ready to record Lin Zhou's plans.
"First, we need to hold a movie premiere."
"The venue will be our Zhonghua Cinema Line's first flagship store, and the timing..."
Lin Zhou paused for a moment after saying this.
"The time is just a few days away on New Year's Eve, and the film 'Hurricane Hong Kong' will be released on the same day, the Spring Festival."
"Furthermore, we're promoting this movie as a New Year's film! To bring everyone a thrilling, exciting, and realistically action-packed immersive action movie!"
Li Yaohua, general manager of Zhonghua Film & Television, immediately nodded and said:
"Understood! I'll coordinate with the theaters immediately after the meeting, and all promotional materials, posters, and light boxes will be replaced with 'Hurricane Hong Kong'."
"Secondly, the actors." Lin Zhou's gaze swept over everyone. "The core objective of this film is to promote our own artists. All promotional resources must be focused on Tony Leung and Carina Lau."
"Tell the publicity team to focus on two main points: Tony Leung, a top TV actor, makes his big-screen debut as a lone father who fights against the underworld for love; and Carina Lau, a gentle wife who protects her daughter in a heart-wrenching story that will bring tears to your eyes."
Upon hearing this, Zhang Manli immediately added:
"When I get back to the agency, I'll have them arrange everything immediately, so that Tony Leung and Carina Lau can participate in all the promotional activities, including radio interviews, newspaper interviews, and shopping mall roadshows. We'll fill their schedules with everything they can."
"In addition, although Ms. Zhao Yazhi's cameo role is small, it can still be used as a promotional highlight to attract Hong Kong citizens and audiences."
"Very good." Lin Zhou nodded in agreement. "Also, all supporting actors, as long as they are artists from Zhonghua, must be mentioned in the promotional materials. We need to let the outside world know that 'Hurricane Hong Kong' is a collective showcase of Zhonghua artists, a top-notch blockbuster created by our own people."
"Third, publicity strategy." Lin Zhou's sharp eyes swept over everyone.
"Don't follow the usual path. Ordinary movies just get published in the newspaper and a few movie posters are put up. We're different now."
"First, the newspapers. All the major newspapers in Hong Kong will bombard us with front-page articles and entertainment sections for three consecutive days, especially our own Zhonghua Daily, which will continue to feature the front-page headline until the film is released."
"And the title has to be aggressive, bold, and explosive—the most intense action film in Hong Kong film history! Unprecedentedly explosive scenes!"
"Secondly, the radio. Every hour, they would insert audio clips of movie trailers, playing the most exciting gunshots, explosions, and dialogue together, grabbing people's attention as soon as the broadcast started."
"The most important point—the trailer," Lin Zhou emphasized.
"A trailer that's only 60 seconds long, featuring the special effects climax I specially created."
"Remember, only show explosions, gunfights, car chases, and Tony Leung's most ruthless scenes. Don't include any unnecessary shots."
The director and all the crew members present felt a chill run down their spines.
They knew all too well what the effect of releasing that trailer would be.
In an era when gunfights in movies were just fireworks and explosions were bursts of light, the visual scenes that rivaled futuristic film technology, once revealed, would absolutely blow up the entire Hong Kong.
Looking at everyone's expressions, Lin Zhou continued:
"I want to whet the appetite of all Hong Kong citizens before the movie is even released."
"And we also want them to know that this is not an ordinary action movie. It is an audiovisual storm that will keep them in the movie theater with their hearts racing, shouting with excitement, and having no dull moments."
"Fourth, build a good reputation." Lin Zhou planned methodically.
"We selected a group of senior film critics, newspaper reporters, and other theater managers and invited them to a small screening at our film company."
"Let them watch it first. After they've watched it, they'll naturally help us promote it without us having to say anything."
Sometimes, one sentence from these people is more effective than a hundred sentences from us.
"And I'm sure that after watching the movie, the theater managers will also approach us to discuss co-distributing 'Hurricane Hong Kong'!"
The series of punches was well-organized and each move was deadly.
Everyone present was deeply moved.