sbdcsierra Chapter 446 Negotiating Cooperation with the National Television Station
Chapter 446 Negotiating Cooperation with the National Television Station
Soon, Qi Tongwei arrived at Leader Zhou's place with several cases of liquor from Xichun County.
When Leader Zhou asked him to bring a few bottles, he couldn't possibly only bring a few.
They brought a hundred cases of wine with them to Beijing in advance, intending to promote it there.
"Tongwei, didn't I tell you to just bring a few bottles? Why did you bring so many?"
Leader Zhou said unhappily.
"Please don't be angry. I mainly wanted you to try our county's wine and, by the way, help us see where our county's wine needs improvement."
Then could you please recommend one to us?
Qi Tongwei said.
The liquor produced in Xichun County is just ordinary strong-aroma liquor, which was previously unknown and only sold in Xichun County and a few nearby counties.
Further improvements may be needed to quickly penetrate the market.
It would be even better if an important leader could recommend them.
After all, if high-ranking leaders drink it, ordinary people will think that the liquor from Xichun County is good.
"no problem!"
"That's what Leader Zhou said."
Try it, and I'd love to see where it needs improvement. I'd also appreciate any recommendations.
After all, Qi Tongwei was someone the leaders favored and would become their right-hand man in the future.
"Thank you!"
Qi Tongwei expressed his gratitude.
He was worried that Director Zhou would refuse, which would be awkward.
"Bring two boxes and come with me!"
Leader Zhou said that he would have the remaining wine put away first, and then the two came to the leader.
"Sir, this is a type of liquor from our county. Please try it and give us some suggestions for improvement!"
Qi Tongwei said.
"Okay, I heard from Xiao Zhou that you're planning to advertise on the national television station?"
"That's what the leader said."
"Yes, sir!"
After I was transferred to Xichun County, I reformed the county's enterprises and then advertised on television and in newspapers, which led to some improvement during this period.
I want these enterprises to grow rapidly and drive the development of Xichun County.
Advertising on national television is the most effective way to advertise, even though it's expensive, because it allows people all over the country to see it.
This time, I plan to advertise on the national television Spring Festival Gala to make our county's liquor a hit and increase sales.
This will also boost sales of other products from our county.
Qi Tongwei said.
"Not bad!"
"That's what the leader said."
The Spring Festival Gala, broadcast on national television, is watched by many people across the country.
Advertising on it can indeed make you an instant hit.
"Thank you, leader!"
Qi Tongwei said.
"You've created a county with a GDP of 10 billion yuan in Handong. Have you thought about creating one in the Southwest Province as well?"
"The leader asked."
Qi Tongwei's success in turning Jinshan County into a county with a GDP of 10 billion yuan in Handong was partly due to luck.
Only by creating a county with a GDP of 10 billion yuan in a place with few mineral resources can his ability be proven.
"Yes, sir!"
I plan to spend two years transforming Xichun County into a county with a GDP of 10 billion yuan.
In addition to developing several county-owned enterprises, I plan to build a Class I six-lane dual carriageway main road connecting the county seat to the city center, which will thoroughly improve the transportation conditions in Xichun County.
Two 110kV lines were installed to solve the power shortage problem.
At the same time, we will build distributed natural gas power plants and apply for phased commissioning of power plants under construction such as Shuangtan to prepare for future power shortages.
130,000 m³/day of water will be diverted from the main canal of the Guanjiang River to solve future water use problems.
An industrial park of one mu (approximately 4 acres) will be built in four phases in Shan'an Town to attract enterprises to develop industries such as electronic assembly, pharmaceuticals and food, brewing, papermaking, building materials, electrical appliances, clothing, computer manufacturing, and automobile manufacturing.
Build the county seat and transform it into a modern city.
These items have been finalized by the county and submitted to the city for approval.
Of course, I will not give up my original business of agriculture. I plan to increase fruit and vegetable planting and promote large-scale breeding.
Improve transportation in rural towns...
Qi Tongwei said.
"That's good, but I think it would be better to directly connect the power supply to a 220kV double circuit!"
Also, feel free to mention any difficulties you encounter!
"That's what the leader said."
It's clear that Qi Tongwei has long-term plans.
He not only wants to transform Xichun County into a 10 billion yuan enterprise within two years, but also wants to give Xichun County an industry that can be developed in the long term.
"Sir, our county would like to apply for production qualifications for passenger cars and medium and large passenger vehicles."
Qi Tongwei said.
Production qualifications for cars and medium-to-large buses cannot be approved by local authorities; they must be approved by the state.
If Xichun County wants to develop automobiles, it must obtain a production license.
For the automotive industry, passenger cars and medium-to-large buses are the most suitable sectors for the next one or two decades.
"The process of obtaining automotive manufacturing qualifications and approvals is relatively slow, and the entry requirements are quite high."
In recent years, some car factories have become increasingly unprofitable. Your county could take over a car factory that is on the verge of collapse.
This way, your county can develop automobiles much faster.
"That's what the leader said."
He stated that he could approve automobile manufacturing qualifications, but Xichun County currently does not meet the conditions for establishing an automobile factory to manufacture cars.
He preferred that Qi Tongwei revitalize the old car factory rather than build a new one.
"Okay, leader!"
Qi Tongwei nodded.
Since the leader has said so, we have no choice but to acquire a car factory that is about to go bankrupt.
After saying goodbye to his superiors, Qi Tongwei went outside, where Leader Zhou was already waiting.
"Tongwei, the national television station has already spoken to you, so you can just go directly there!"
"That's what Leader Zhou said."
"Okay, thank you, Manager Zhou!"
Qi Tongwei said.
Although Qi Tongwei made a phone call, asking Jiang Xiangrong and Luo Kang to go to the national television station.
Soon, the three arrived at the national television station. After explaining their purpose, they were led to the deputy director's office.
"Hello, County Chief Qi, welcome to the National Television Station, please have a seat!"
Deputy Director Xu Zhengde warmly shook hands with Qi Tongwei and his group, and then had his secretary pour tea for them.
With instructions from above, the station naturally had to take it seriously.
Normally, let alone a county head, even a vice governor might not be able to see him.
"Thank you, Director Xu, you're too kind!"
Qi Tongwei said.
"Director Xu, our Xichun Group from Xichun County would like to advertise during your TV station's Spring Festival Gala. Would that be convenient for us?"
Qi Tongwei took a sip of tea and got straight to the point.
"County Chief Qi, our station welcomes any company to advertise on our television station!"
However, you're too late. The main advertising slots for our TV station's Spring Festival Gala, including the midnight advertising slots and the sponsorship/title sponsorship rights, were already finalized two months ago.
You can only choose the golden five minutes now; verbal greetings, such as wishing the people of the whole country a Happy New Year; my favorite Spring Festival Gala program;
Spring Festival package advertisements, such as "News Broadcast", "Focus Interview", "Oriental Horizon" and other Spring Festival special programs, such as "Spring Festival Opera Gala", "Spring Festival Song and Dance Gala" and "January 1st Gala".
And they won't offer any discounts.
Xu Zhengde said.
Although they had been notified from above, Qi Tongwei and his team arrived late.
During the Spring Festival, advertising space is in high demand and discounts are not available.
It's okay under normal circumstances.
"Thank you, Master Hsu, we understand! We'll choose the golden five minutes!"
However, we're going to launch five products!
Qi Tongwei said.
Advertising competition for the national television Spring Festival Gala is extremely fierce, so discounts are definitely not an option.
Since we're late, we need to adjust our strategy.
The original plan was to focus solely on baijiu (Chinese liquor), make a splash, and then use baijiu to boost sales of other products.
But now that the original plan is no longer feasible, the only option is to increase product exposure.