sbdcsierra Chapter 304 Reliable Brand Launch
Chapter 304 Reliable Brand Launch
The bad news came sooner than Lei Jun had anticipated. On February 25th, the Reliance Group held its official press conference.
As is well known, Anil and Reibus had a very pleasant collaboration, which can be called a model of cooperation in India, so Anil did not target Reibus.
However, Reliance Industries chose the Mumbai Convention Centre for its press conference.
That's right, it's the same place where Transsion held its press conference, and the one at Xinshi is even more impressive.
Anil's participation in this press conference was more than just a simple appearance; he personally announced the news, embracing intelligent technology in its entirety.
For this press conference, he personally wore a golden Indian robe.
In addition to media reporters, thousands of distributors attended the conference, who came from all over India. Anil was always generous, reimbursing their airfare and hotel expenses.
Of course, apart from Lei Jun.
Besides these mediocre people, there were also quite a few important figures, and most importantly, his brother also personally attended the conference.
They smiled throughout, but not to offer their blessings; rather, they were waiting to see what would happen.
"Dear friends, today, Reliance Industries officially enters the mobile phone industry."
The audience erupted in applause.
Regardless of whether the dealers understood what was being said, they applauded first.
A white mobile phone appeared on the big screen.
The dealers in the audience frowned slightly. The appearance seemed familiar. After a closer look, they realized that the phone combined elements of Transsion Spake, Mi Note, and even a bit of Redmi.
"The Reliance Jio is our first smartphone, and it is a source of pride for India."
The crowd immediately chanted "Pride of India!" and everyone seemed to be celebrating, but Anil's brother was the only one shaking his head!
too fast.
Even an idiot wouldn't cut like that!
But he had already become absorbed in his emotions when he pressed the button, and began to recite the configuration.
4.7-inch screen, 1GB RAM, 8GB storage, MTK6574 chip, 3200mAh battery.
People in the audience started whispering among themselves.
After all, how come this configuration is exactly the same as the Mi Note 1? Could it be that the exterior of three phones were stitched together, but the internal components were only stitched together, or is it simply a matter of replacing the motherboard?
So this independent brand seems to be...
While everyone was questioning him, Anil simply smiled.
"Our collaboration with Rice Company has been very smooth. The Reliance Jio is a mobile phone that they jointly created for us to support Made in India."
In the future, Reliance Industries will have two brands: the Rice India brand and the Reliance brand.
Both brands are operating simultaneously and are produced in the same factory.
Just like Huawei in China.
The audience fell silent.
There must be one main brand and one sub-brand among the two brands. How can we make the distributors understand this instantly?
After all, they "should" know very well which one is their favorite, so they should be extra careful when the salesperson is promoting the phone.
"Because they are two brands, please rest assured that the Shine Jio and Rice Note use the same production line, so the quality is absolutely guaranteed, but the price..."
A line of text appeared on the big screen: "???"
But then the distributors in the audience widened their eyes once again.
The Mi Note is currently priced at $199, while the Reliable Jio, with similar specifications and even a slightly better appearance, is only $169, saving you a full $30!
No wonder they're family!
Meanwhile, many Indians gathered in Reliance Square and in front of the large screens in other squares also began to celebrate.
India not only has its own brands, but prices have also been further reduced.
The days when foreigners could act like tyrants are finally over!
"Why is it so cheap? Because we have our own channels, we don't need to let middlemen make money, and we also have our own factories, so everything is at the lowest price!"
Since the cost is low, we want to give back to our families in India, so everything should be kept to a minimum!
My goal is to become number one in the Indian market within one year, expand into the Asian market within three years, and become number one in the world within five years.
All the large screens playing the same message simultaneously displayed the message: "Reliance brand is number one in global sales!"
Of course, there's another line of smaller print below: The goal is to become number one in the world.
At the press conference, applause was constant, and Anil was visibly more pleased as he looked at the feedback from the dealers.
The applause this time was not the kind of applause that came out of respect at the beginning of the press conference, but applause that came out of belief!
"Reliable Jio, an Indian mobile phone, is designed in India and manufactured in Indian factories, so it is more suitable for Indians."
Anil's learning ability is indeed very strong. He not only copied the design of rice, but also studied Lei Jun's release in depth.
Following the press conference, Reliance Jio was launched in 2 Reliance physical stores across India, a much stronger promotional effort than rice.
As for the discounted Mi Note, what kind of garbage is that? I don't even recognize it.
After watching the press conference in his Mumbai office, Lei Jun picked up the phone and immediately dialed Anil's number.
"Mr. Anil, what do you mean?"
Anil's voice on the other end of the phone was relaxed, even with a hint of pleasure.
After all, the other party not only didn't say a word, but was even humming a song.
Anil was indeed very pleased; he had finally accomplished his plan and released a phone made in India.
But this is only the first step. Now he has a bigger goal: to take over the nest and drive out all the competitors.
"The configuration of the Reliance Jio is exactly the same as our Mi Note 1, but the price is cheaper. Isn't this vicious competition? This is not good news for either of us."
"No! Mr. Lei, this is called market competition."
Reliance is an independent brand of the Reliance Group and has nothing to do with Reliance Rice. I sell mine, you sell yours—fair competition.
Lei Jun's lips twitched slightly. He had finally met someone even more shameless than himself, but he didn't quite like this meeting.
Finally, Lei Jun took a deep breath and calmed himself down.
"Mr. Anil, Reliance Jio uses a production line from India for rice. This is our joint venture. Why don't I know about it?"
"So what? The production line has idle capacity, and we, as shareholders, have the right to use it."
"Is it written in the contract?"
Lei Jun opened the contract and indeed saw a line of small print: "Note 1: The equity holders have the right to use the idle capacity of the joint venture first, and the settlement will be made at cost price."
Note 2: The factory belongs to the Indian government until the interest-free loan is fully repaid. If the loan cannot be repaid before the final repayment date, the Indian government has the right to repossess the factory.
Anil had already laid the trap.
Lei Jun gritted his teeth and slapped his thigh. He, who was best at writing small characters, had actually been tricked by them!
This is really...
"Mr. Anil, you're messing with me!"